Navigating the `Valley of Death': an Investigation of Which Marketing Competencies Lead Toward Successful Technology Commercialization.
| Autor: | Whalen, Peter S., Holloway, Sam S., Parkman, Ian D. |
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| Zdroj: | Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference; 2015, p184-184, 1p |
| Databáze: | Complementary Index |
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