Applying Recognition of Emotions in Speech to Extend the Impact of Brand Slogan Research.
| Autor: | Wang, Wan-Chen, Moutinho, Luiz, Chien, Charles S, Cheng, Yun-Maw, Pao, Tsang-Long, Chen, Yu-Te, Yeh, Jun-Heng |
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| Zdroj: | Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference; 2015, p103-103, 1p |
| Databáze: | Complementary Index |
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