Sentiment towards Marketing: The Impact of Consumer Alienation and Readiness to Embrace New Technologies.
| Autor: | Mady, Tarek, Gharavi, Hosein |
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| Zdroj: | Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference; 2015, p205-205, 1p |
| Databáze: | Complementary Index |
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