The Effects of Sports Sponsorship on Attitudes and Purchase Intention: An Empirical Investigation of Direct and Moderating Effects.
| Autor: | Huber, Frank, Vollhardt, Kai, Matthes, Isabel |
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| Zdroj: | Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference; 2015, p23-27, 5p |
| Databáze: | Complementary Index |
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