An Analysis of Discriminating Criteria as a Consequence of Consumer Involvement With a Financial Service Decision.
| Autor: | Belonax Jr., Joseph J., Crow, Lowell E. |
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| Zdroj: | Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference; 2015, p66-70, 5p |
| Databáze: | Complementary Index |
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