A Meta-Theory of Marketing Performance Audits.
Autor: | Woodside, Arch G., Chebat, Jean-Charles |
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Zdroj: | New Meanings for Marketing in a New Millennium; 2015, p173-177, 5p |
Databáze: | Complementary Index |
Externí odkaz: |
Autor: | Woodside, Arch G., Chebat, Jean-Charles |
---|---|
Zdroj: | New Meanings for Marketing in a New Millennium; 2015, p173-177, 5p |
Databáze: | Complementary Index |
Externí odkaz: |