| Autor: |
Kubáňková, Marie, Drozen, František, Hyršlová, Jaroslava |
| Předmět: |
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| Zdroj: |
Journal of Tourism & Services; 2014, Vol. 5 Issue 9, p45-58, 14p |
| Abstrakt: |
The problematic definition of sustainable tourism brings problem with the practical implementation that has been pointed out in the current literature. Sustainable tourism is more considered as a strategic approach. As sustainable tourism needs a complex management of economic, environmental and social resources, sustainable tourism management requires a great variety of financial and non-financial metrics. The article demonstrates how implementation of the strategic map based on Balanced Scorecard can contribute to sustainable tourism management. The designed system will support management of tourism in the broader economic and culture context, a case study is also provided. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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