Proenvironmental self identity as a moderator of psychosocial predictors in the purchase of sustainable clothing.

Autor: Carfora V; Faculty of Economics, Università degli Studi Internazionali di Roma, Rome, Italy. valentina.carfora@unint.eu., Buscicchio G; Department of Living Conditions, Luxembourg Institute of Socio-Economic Research, Esch-sur-Alzette, Luxembourg., Catellani P; Department of Psychology, Catholic University of the Sacred Heart, Milan, Italy.
Jazyk: angličtina
Zdroj: Scientific reports [Sci Rep] 2024 Oct 14; Vol. 14 (1), pp. 23968. Date of Electronic Publication: 2024 Oct 14.
DOI: 10.1038/s41598-024-74234-6
Abstrakt: Previous research investigated the impact of psychosocial predictors (e.g. attitude, social and moral norm, perceived behavioral control, intention) on sustainable clothing purchasing. To date, no studies considered whether proenvironmental self-identity moderates the effects of these predictors on behavior. In this study, we adopted an intrapersonal approach and a longitudinal design to assess the moderating role of proenvironmental self-identity in predicting intentions and behaviors, considering gender differences. 250 participants completed an initial questionnaire on the predictors of three sustainable clothing purchasing. A month later, they filled out a second questionnaire to self-assess these behaviors. The results showed that social and internalized norms (moral norms) were notably influential of participants' intentions. Affective attitude influenced behavior positively, while cognitive attitude had a negative influence. When considering the moderating role of proenvironmental self-identity, significant gender differences emerged. Women with a weak proenvironmental self-identity expressed a higher intention to purchase sustainable clothing when they had high affective attitudes and descriptive norm but low cognitive attitudes. Women with a strong proenvironmental self-identity intended to purchase sustainable clothing when they had high moral norms and cognitive attitudes but low descriptive norm. Man with a weak proenvironmental self-identity and high positive affective attitude increased their future SCP.
(© 2024. The Author(s).)
Databáze: MEDLINE
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