Countermarketing Versus Health Education Messages About Sugar-Sweetened Beverages: An Online Randomized Controlled Trial of US Adults.

Autor: Grummon AH; Anna H. Grummon is with the Department of Pediatrics and Department of Health Policy, Stanford University School of Medicine, Palo Alto, CA. Amanda B. Zeitlin and Cristina J. Y. Lee are with the Department of Pediatrics, Stanford University School of Medicine. Marissa G. Hall is with the Department of Health Behavior in the University of North Carolina Gillings School of Global Public Health, the Carolina Population Center, and the Lineberger Comprehensive Cancer Center, Chapel Hill. Caroline Collis and Lauren P. Cleveland are with the Department of Population Medicine, Harvard Pilgrim Health Care Institute, Boston, MA. Joshua Petimar is with the Department of Population Medicine, Harvard Medical School and Harvard Pilgrim Health Care Institute, and the Department of Epidemiology, Harvard T.H. Chan School of Public Health, Boston., Zeitlin AB; Anna H. Grummon is with the Department of Pediatrics and Department of Health Policy, Stanford University School of Medicine, Palo Alto, CA. Amanda B. Zeitlin and Cristina J. Y. Lee are with the Department of Pediatrics, Stanford University School of Medicine. Marissa G. Hall is with the Department of Health Behavior in the University of North Carolina Gillings School of Global Public Health, the Carolina Population Center, and the Lineberger Comprehensive Cancer Center, Chapel Hill. Caroline Collis and Lauren P. Cleveland are with the Department of Population Medicine, Harvard Pilgrim Health Care Institute, Boston, MA. Joshua Petimar is with the Department of Population Medicine, Harvard Medical School and Harvard Pilgrim Health Care Institute, and the Department of Epidemiology, Harvard T.H. Chan School of Public Health, Boston., Lee CJY; Anna H. Grummon is with the Department of Pediatrics and Department of Health Policy, Stanford University School of Medicine, Palo Alto, CA. Amanda B. Zeitlin and Cristina J. Y. Lee are with the Department of Pediatrics, Stanford University School of Medicine. Marissa G. Hall is with the Department of Health Behavior in the University of North Carolina Gillings School of Global Public Health, the Carolina Population Center, and the Lineberger Comprehensive Cancer Center, Chapel Hill. Caroline Collis and Lauren P. Cleveland are with the Department of Population Medicine, Harvard Pilgrim Health Care Institute, Boston, MA. Joshua Petimar is with the Department of Population Medicine, Harvard Medical School and Harvard Pilgrim Health Care Institute, and the Department of Epidemiology, Harvard T.H. Chan School of Public Health, Boston., Hall MG; Anna H. Grummon is with the Department of Pediatrics and Department of Health Policy, Stanford University School of Medicine, Palo Alto, CA. Amanda B. Zeitlin and Cristina J. Y. Lee are with the Department of Pediatrics, Stanford University School of Medicine. Marissa G. Hall is with the Department of Health Behavior in the University of North Carolina Gillings School of Global Public Health, the Carolina Population Center, and the Lineberger Comprehensive Cancer Center, Chapel Hill. Caroline Collis and Lauren P. Cleveland are with the Department of Population Medicine, Harvard Pilgrim Health Care Institute, Boston, MA. Joshua Petimar is with the Department of Population Medicine, Harvard Medical School and Harvard Pilgrim Health Care Institute, and the Department of Epidemiology, Harvard T.H. Chan School of Public Health, Boston., Collis C; Anna H. Grummon is with the Department of Pediatrics and Department of Health Policy, Stanford University School of Medicine, Palo Alto, CA. Amanda B. Zeitlin and Cristina J. Y. Lee are with the Department of Pediatrics, Stanford University School of Medicine. Marissa G. Hall is with the Department of Health Behavior in the University of North Carolina Gillings School of Global Public Health, the Carolina Population Center, and the Lineberger Comprehensive Cancer Center, Chapel Hill. Caroline Collis and Lauren P. Cleveland are with the Department of Population Medicine, Harvard Pilgrim Health Care Institute, Boston, MA. Joshua Petimar is with the Department of Population Medicine, Harvard Medical School and Harvard Pilgrim Health Care Institute, and the Department of Epidemiology, Harvard T.H. Chan School of Public Health, Boston., Cleveland LP; Anna H. Grummon is with the Department of Pediatrics and Department of Health Policy, Stanford University School of Medicine, Palo Alto, CA. Amanda B. Zeitlin and Cristina J. Y. Lee are with the Department of Pediatrics, Stanford University School of Medicine. Marissa G. Hall is with the Department of Health Behavior in the University of North Carolina Gillings School of Global Public Health, the Carolina Population Center, and the Lineberger Comprehensive Cancer Center, Chapel Hill. Caroline Collis and Lauren P. Cleveland are with the Department of Population Medicine, Harvard Pilgrim Health Care Institute, Boston, MA. Joshua Petimar is with the Department of Population Medicine, Harvard Medical School and Harvard Pilgrim Health Care Institute, and the Department of Epidemiology, Harvard T.H. Chan School of Public Health, Boston., Petimar J; Anna H. Grummon is with the Department of Pediatrics and Department of Health Policy, Stanford University School of Medicine, Palo Alto, CA. Amanda B. Zeitlin and Cristina J. Y. Lee are with the Department of Pediatrics, Stanford University School of Medicine. Marissa G. Hall is with the Department of Health Behavior in the University of North Carolina Gillings School of Global Public Health, the Carolina Population Center, and the Lineberger Comprehensive Cancer Center, Chapel Hill. Caroline Collis and Lauren P. Cleveland are with the Department of Population Medicine, Harvard Pilgrim Health Care Institute, Boston, MA. Joshua Petimar is with the Department of Population Medicine, Harvard Medical School and Harvard Pilgrim Health Care Institute, and the Department of Epidemiology, Harvard T.H. Chan School of Public Health, Boston.
Jazyk: angličtina
Zdroj: American journal of public health [Am J Public Health] 2024 Oct 03, pp. e1-e11. Date of Electronic Publication: 2024 Oct 03.
DOI: 10.2105/AJPH.2024.307853
Abstrakt: Objectives. To test whether countermarketing messages for sugary drinks lead to lower intentions to consume sugary drinks and less perceived weight stigma than health education messages. Methods. In August 2023, we conducted an online randomized controlled trial with US adults (n = 2169). We assessed the effect of countermarketing messages, health education messages, and neutral control messages on intentions to consume sugary drinks and perceived weight stigma. Results. Both countermarketing messages (Cohen d  = -0.20) and health education messages ( d  = -0.35) led to lower intentions to consume sugary drinks than control messages ( P s < .001). However, both types of messages elicited more perceived weight stigma than control messages ( d s = 0.87 and 1.29, respectively; P s < .001). Countermarketing messages were less effective than health education messages at lowering intentions to consume sugary drinks ( d for countermarketing vs health education = 0.14) but also elicited less perceived weight stigma than health education messages ( d  = -0.39; P s < .01). Conclusions. Countermarketing messages show promise for reducing sugary drink consumption while eliciting less weight stigma than health education messages, though they may need to be refined further to minimize weight stigma and maximize effectiveness. Clinical Trial Number. ClinicalTrials.gov NCT05953194. ( Am J Public Health . Published online ahead of print October 3, 2024:e1-e11. https://doi.org/10.2105/AJPH.2024.307853).
Databáze: MEDLINE