| Abstrakt: |
An opinion survey of San Diego hospital health care professionals who use enteral nutrition products for patient care identified cost as an important factor but indicated that quality control, special nutrition features, and wide application of use were even more important product characteristics considered prior to purchase. There was general agreement that customer service, along with volume discounts, was a crucial aspect of successful marketing. The need for local availability of products was also stressed repeatedly. The importance of high-cost product promotions by vendors was downplayed. Health professionals want more nutrition products with specialized compositional profiles (e.g., low or high protein, low sodium, and gluten- and lactose-free), improved flavor, and convenient single-serving packaging. |
