Influence of Complexity and Gestalt Principles on Aesthetic Preferences for Building Façades: An Eye Tracking Study.

Autor: Beder D; Bilkent University, Turkey., Pelowski M; University of Vienna, Austria., Imamoğlu Ç; Bilkent University, Turkey.
Jazyk: angličtina
Zdroj: Journal of eye movement research [J Eye Mov Res] 2024 Aug 09; Vol. 17 (2). Date of Electronic Publication: 2024 Aug 09 (Print Publication: 2024).
DOI: 10.16910/jemr.17.2.4
Abstrakt: Buildings are an integral part of our physical environment and have aesthetic significance with respect to the organizational integrity of architectural elements. While Gestalt principles are essential in design education, their relationship with architectural features remains understudied. The present study explored how Gestalt principles and complexity levels influence evaluations of building façades through the use of questionnaires and eye tracking. Twenty-four two-dimensional black and white façade drawings, manipulated using selected Gestalt principles (similarity and proximity) to achieve different levels of complexity (low, medium & high), were presented to 79 participants. The results suggested a negative linear relationship between aesthetic ratings and complexity levels across selected Gestalt principles. In addition, as expected, participants had the highest number of fixations, shortest fixation durations, and lowest aesthetic ratings for higher levels of complexity. Results involving Gestalt principles revealed that proximity-based designs received higher aesthetic ratings, demanded less time, elicited lower number of fixations, and resulted in shorter fixation durations. Conversely, similarity-based designs received lower aesthetic ratings, demanded more time, elicited higher number of fixations, and resulted in longer fixation durations. These findings offer insights into architectural aesthetic experiences and inform future research directions.
Competing Interests: The author(s) declare(s) that the contents of the article are in agreement with the ethics described in http://biblio.unibe.ch/portale/elibrary/BOP/jemr/ethics.html and that there is no conflict of interest regarding the publication of this paper.
(Copyright (©) 2024 Dilara Beder, Matthew Pelowski, Çağrı Imamoğlu.)
Databáze: MEDLINE