Perspectives of Sexual and Gender Minority Youth on Anti-Vaping Messages in Social Media.

Autor:	Theis RP; Department of Health Outcomes and Biomedical Informatics, University of Florida, Gainesville, FL, USA., Pilla J; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, USA., Okker-Edging K; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, USA., Pluta K; Department of Health Outcomes and Biomedical Informatics, University of Florida, Gainesville, FL, USA., LeLaurin JH; Department of Health Outcomes and Biomedical Informatics, University of Florida, Gainesville, FL, USA., Hanby E; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, USA., Zulkiewicz BA; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, USA., Clark D; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, USA., Bteddini D; Department of Health Outcomes and Biomedical Informatics, University of Florida, Gainesville, FL, USA., Wright SE; Department of Health Outcomes and Biomedical Informatics, University of Florida, Gainesville, FL, USA., Fahnlander AM; Department of Health Outcomes and Biomedical Informatics, University of Florida, Gainesville, FL, USA., Katz-Wise SL; Division of Adolescent/Young Adult Medicine, Boston Children's Hospital, Boston, MA, USA.; Department of Pediatrics, Harvard Medical School, Boston, MA, USA.; Department of Social and Behavioral Sciences, Harvard T. H. Chan School of Public Health, Boston, MA, USA., Lydon-Staley DM; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, USA.; University of Pennsylvania, Leonard Davis Institute of Health Economics, Philadelphia, PA, USA., Maziak W; Robert Stempel College of Public Health & Social Work, Florida International University, Miami, FL, USA., Charlton BM; Department of Population Medicine, Harvard Pilgrim Health Care Institute and Harvard Medical School, Boston, MA, USA., Scout; National LGBT Cancer Network, Providence, RI, USA., Machado AM; CenterLink, Fort. Lauderdale, FL, USA., Gordon B; California LGBT Tobacco Education Partnership, San Francisco, CA, USA., Applegate JM; Department of Women's, Gender, and Sexuality Studies, Ohio State University, Columbus, OH, USA., Potter JE; Harvard Medical School, Boston, MA, USA., Strasser AA; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, USA.; Department of Psychiatry, University of Pennsylvania, Philadelphia, PA, USA.; Penn Medicine Abramson Cancer Center, Philadelphia, PA, USA., Liu S; Department of Population Health Sciences, University of Central Florida, Orlando, FL, USA., Salloum RG; Department of Health Outcomes and Biomedical Informatics, University of Florida, Gainesville, FL, USA., Tan ASL; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, USA.; University of Pennsylvania, Leonard Davis Institute of Health Economics, Philadelphia, PA, USA.; Penn Medicine Abramson Cancer Center, Philadelphia, PA, USA.
Jazyk:	angličtina
Zdroj:	Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco [Nicotine Tob Res] 2024 Aug 23. Date of Electronic Publication: 2024 Aug 23.
DOI:	10.1093/ntr/ntae203
Abstrakt:	Introduction: Sexual and gender minority (SGM) youth have higher rates of nicotine vaping than other youth in the United States. While social media can be effective in reaching youth and discouraging vaping, informed cultural tailoring is necessary to ensure effective messaging to SGM youth. This study aimed to understand SGM youth perspectives on anti-vaping social media messages and tailoring approaches. Methods: In-depth, qualitative videoconference interviews were conducted from February to July 2022 with 34 SGM youth recruited in the United States via social media ads. The interview guide addressed participants' beliefs about vaping, the context of vaping, perspectives on tailoring messages, and responses to examples of social media anti-vaping messages. Coding and thematic analysis followed a team-based approach. Results: SGM youth perspectives fell into four categories - representation and diversity, facts and evidence, empowering messages, and source credibility. Participants stressed the importance of accurate, genuine representation of SGM youth in messages, but also noted that more overt representation may be seen as tokenizing. Participants recommended partnering with known LGBTQ+ influencers who can promote or share anti-vaping messages on social media platforms. They also recommended using culturally tailored language, including statistics specific to SGM youth, and invoking themes of empowerment to improve the relevance, reach, and effectiveness of anti-vaping campaigns. Conclusions: Findings can inform future efforts to develop anti-vaping messages for SGM youth with effective reach through social media. Nuanced perspectives on SGM representation in messages suggest a careful approach to tailoring. Concerns around inauthenticity may be minimized by ensuring SGM youth are included in message development and dissemination. Implications: This study describes the importance of being attentive to the tailoring preferences among the current generation of sexual and gender minority youth. Findings will inform social media-based messaging strategies that discourage nicotine vaping tailored for SGM youth in health campaign material design and evaluation, ensuring that tailored messages are designed in ways that avoid unintended consequences. The study also describes methods for effectively engaging SGM youth in research to improve the relevance of health education materials for this population and increase reach, which in turn can lead to reduction in vaping practices among SGM youth. (© The Author(s) 2024. Published by Oxford University Press on behalf of the Society for Research on Nicotine and Tobacco. All rights reserved. For commercial re-use, please contact reprints@oup.com for reprints and translation rights for reprints. All other permissions can be obtained through our RightsLink service via the Permissions link on the article page on our site—for further information please contact journals.permissions@oup.com.)
Databáze:	MEDLINE
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