A Social Media Content Analysis of Dental Health Information Involving the Use of Miswak (Salvadora persica) Chewing Stick on YouTube™.

Autor:	Alwadi MA; Department of Dental Health, College of Applied Medical Sciences, King Saud University, Riyadh, SAU., AlJameel AH; Department of Periodontics and Community Dentistry, College of Dentistry, King Saud University, Riyadh, SAU., Alshammari FR; Department of Dental Public Health and Community Dentistry, College of Dentistry, Hail University, Hail, SAU., Chavarria EA; Department of Behavioral, Social, and Health Education Sciences, Rollins School of Public Health, Emory University, Atlanta, USA., Aboul-Enein BH; Faculty of Public Health and Policy, London School of Hygiene & Tropical Medicine, London, GBR.
Jazyk:	angličtina
Zdroj:	Cureus [Cureus] 2024 Jul 17; Vol. 16 (7), pp. e64743. Date of Electronic Publication: 2024 Jul 17 (Print Publication: 2024).
DOI:	10.7759/cureus.64743
Abstrakt:	Background The widespread availability of Internet access and the rising popularity of social media platforms have facilitated the dissemination of health-related information, including dental health practices. However, assessing the quality and effectiveness of such information remains a challenge, particularly concerning traditional practices such as Miswak ( Salvadora persica ) usage. This study aims to assess the description, use, and effectiveness of the Miswak ( Salvadora persica ) chewing stick posted as video clips on YouTube™ and provide considerations for future interventions. Methodology YouTube videos were searched using the terms "Miswak," "Siwak," "Salvadora persica," and "Chewing stick." Each video's descriptive features, i.e., title, links, country of origin, upload date, running time, views, comments, likes, and dislikes, were recorded. Content quality was assessed using the DISCERN tool, which rates the reliability, dependability, and trustworthiness of online sources across 16 items. Scores were aggregated for analysis. The statistical analysis examined video features and associations between the speaker, video type, source, and quality, with significance set at a p-value <0.05 using SPSS Statistics Version 20 (IBM Corp., Armonk, NY, USA). Results A total of 45 videos were included in the study, with the majority (62%) created by the "other professionals" category. Almost three-quarters (73.3%) of the videos were educational. The quality of the video clips was correlated with the speaker source and category of "other," revealing that high-quality information was considered such when the source was other than a dentist. Further, we found that a video's source did not elicit differences in the opinion of the video's quality. Conclusions This social media analysis provides considerations and implications for future research on the potential use of YouTube as a platform for Miswak educational interventions. Competing Interests: Human subjects: All authors have confirmed that this study did not involve human participants or tissue. Animal subjects: All authors have confirmed that this study did not involve animal subjects or tissue. Conflicts of interest: In compliance with the ICMJE uniform disclosure form, all authors declare the following: Payment/services info: All authors have declared that no financial support was received from any organization for the submitted work. Financial relationships: All authors have declared that they have no financial relationships at present or within the previous three years with any organizations that might have an interest in the submitted work. Other relationships: All authors have declared that there are no other relationships or activities that could appear to have influenced the submitted work. (Copyright © 2024, Alwadi et al.)
Databáze:	MEDLINE
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