| Autor: |
Raptou E; Department of Agricultural Development, Democritus University of Thrace, 68200 Orestiada, Greece., Tsiami A; London Geller College of Hospitality and Tourism, University of West London, London W5 5RF, UK., Negro G; London Geller College of Hospitality and Tourism, University of West London, London W5 5RF, UK., Ghuriani V; Department of Computer Science, Maitreyi College, University of Delhi, Delhi 110021, India., Baweja P; Department of Botany, Maitreyi College, University of Delhi, Delhi 110021, India., Smaoui S; Laboratory of Microbial and Enzymes Biotechnology and Biomolecules (LMEBB), Centre of Biotechnology of Sfax (CBS), University of Sfax-Tunisia, Road of Sidi Mansour Km 6, P.O. Box 1177, Sfax 3018, Tunisia., Varzakas T; Department Food Science and Technology, University of the Peloponnese, 24100 Kalamata, Greece. |
| Jazyk: |
angličtina |
| Zdroj: |
Foods (Basel, Switzerland) [Foods] 2024 Jun 30; Vol. 13 (13). Date of Electronic Publication: 2024 Jun 30. |
| DOI: |
10.3390/foods13132076 |
| Abstrakt: |
Comprising the largest population cohort on this planet, Gen Z presents a future-oriented consumer segment driven by climate change and food. This study sought to investigate Gen Z's perceptions toward plant-based foods and diets and explore the relationship that attitude components, meal preparation involvement, personal and lifestyle factors, and perceived barriers in adopting a plant-based diet have with willingness to adopt green-eating practices. Using cross-sectional data from university students in Greece, India, and the UK, various tools were employed to determine the factors influencing youths' consumer behavior toward animal-protein substitutes. PCA indicated the underlying dimensions of students' viewpoints on plant-based foods, whereas hierarchical and k-means clustering provided the cluster structure. An ordered probit model was estimated to delineate Gen Z's willingness to adopt plant-based diets and distinguish among mostly unwilling, somewhat willing, and mostly willing youths. Our findings identified two consumer segments, namely proponents and opponents of plant-based foods and diets, with statistically significant differences in the perceived health benefits of plant-based diets, attachment to animal-based proteins, perceived exclusion of animal-based foods, dissatisfaction with plant-based foods' attributes, and demand for ensuring adequate protein intake. The ordered probit model estimates showed that there is a "homogeneity" in the factors influencing youths' intention to adopt plant-based diets, with attitude components, meal preparation indicators, perceived barriers to eating "green", and personal factors, such as self-assessed knowledge of healthy eating and physical activity, being strongly associated with students' willingness to switch to plant-based diets in all three countries. Mapping potential obstacles and enablers in terms of shifting to more green-eating behaviors, our findings could add information to better understand the factors affecting food choice and youths' transition to a more sustainable lifestyle. |
| Databáze: |
MEDLINE |
| Externí odkaz: |
|
