The body positive… or the body neutral? A content analysis of body positivity and body neutrality hashtagged videos on TikTok.

Autor: Aubrey JS; Department of Communication, University of Arizona, Tucson, AZ, USA. Electronic address: jlsa@arizona.edu., Zeng J; Department of Communication, University of Arizona, Tucson, AZ, USA., Saha K; Department of Communication, University of Arizona, Tucson, AZ, USA., Gahler H; Department of Communication, University of Arizona, Tucson, AZ, USA., Dajches L; Donald P. Bellisario College of Communications, Pennsylvania State University, University Park, PA, USA.
Jazyk: angličtina
Zdroj: Body image [Body Image] 2024 Sep; Vol. 50, pp. 101737. Date of Electronic Publication: 2024 Jun 04.
DOI: 10.1016/j.bodyim.2024.101737
Abstrakt: The goal of the present study was to examine how body positivity and body neutrality are presented on TikTok. Based on a grounded-theory analysis, body-positivity themes included Broadly Conceptualizing Beauty (i.e., diversity in appearance types is beautiful), Body Acceptance and Love (i.e., love for and comfort in one's body), and Critiquing Standards (i.e., rejecting strict appearance standards). Body-neutrality themes included Size Inclusivity (i.e., people's activities/preferences should be based on body size), Adaptive Self-Investment (i.e., self care focused on health), Body Appreciation (i.e., respect for what one's body can do), and No Judgment (i.e., a person's worth should not be based on appearance). Further, based on a content analysis of 394 TikTok vidoes that were hashtagged with body positivity and/or body neutrality terms, at least one body-positivity theme occurred in 35.3% (n = 141) of videos, and at least one body neutrality theme occurred in 45.0% (n = 180) of videos. Body Acceptance and Love was the most common body-positivity theme, and Size Inclusivity was the most common body-neutrality theme. Understanding how TikTok videos present body positivity and neutrality is essential to further theorizing about how they might affect social media users.
Competing Interests: Declaration of Competing Interest The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.
(Copyright © 2024 Elsevier Ltd. All rights reserved.)
Databáze: MEDLINE
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