Socio-behavioural factors influencing meat intake and meat reduction intention in Vietnam and Switzerland.

Autor: Ha TM; Faculty of Economics and Rural Development, Vietnam National University of Agriculture, Gia Lam District, Hanoi 131000, Viet Nam; Department of Economics, The Swedish University of Agricultural Sciences, Ulls Hus, Ulls Väg 27, 756 51 Uppsala, Sweden., Ngo MH; Faculty of Economics and Rural Development, Vietnam National University of Agriculture, Gia Lam District, Hanoi 131000, Viet Nam. Electronic address: ngominhhai@vnua.edu.vn., Delley M; Bern University of Applied Sciences, School for Agricultural, Forest and Food Sciences, Switzerland., Götze F; Bern University of Applied Sciences, School for Agricultural, Forest and Food Sciences, Switzerland., Bui LT; Faculty of Accounting and Business Management, Vietnam National University of Agriculture, Gia Lam District, Hanoi 131000, Viet Nam., Le NT; Department of Economics and Marketing, Fruit and Vegetable Research Institute, Gia Lam District, Hanoi 131000, Viet Nam., Markoni E; Bern University of Applied Sciences, School for Agricultural, Forest and Food Sciences, Switzerland., Nguyen AD; Faculty of Economics and Rural Development, Vietnam National University of Agriculture, Gia Lam District, Hanoi 131000, Viet Nam., Pham BD; Bac Giang Agriculture and Forestry University, Bac Giang 230000, Viet Nam., Brunner TA; Bern University of Applied Sciences, School for Agricultural, Forest and Food Sciences, Switzerland.
Jazyk: angličtina
Zdroj: Meat science [Meat Sci] 2024 Sep; Vol. 215, pp. 109530. Date of Electronic Publication: 2024 Apr 30.
DOI: 10.1016/j.meatsci.2024.109530
Abstrakt: Meat consumption is declining in developed countries but increasing in emerging countries. This study, for the first time, compares the socio-behavioural factors influencing individuals' meat consumption level and meat reduction intention between Vietnam, an emerging economy and Switzerland, a developed country. Online consumer surveys were conducted in late 2022, yielding 552 usable replies from Switzerland and 592 from Vietnam for this study. Drawing upon an extended Protection Motivation Theory and using structural equation modelling, we found similarities as well as differences in the determinants of meat consumption behaviour. Perceived health risks of meat overconsumption, self-efficacy of meat reduction, attitude toward ethical and environmental issues, and pressure from family members' reluctance to change diet drove the intention to reduce meat in both countries. Meat attachment emerges as the most important determinant of meat consumption level in not only Switzerland but also Vietnam and thus presents the largest barrier to meat reduction. The association between response cost of eating less meat and intention to reduce meat was negative in Switzerland but positive in Vietnam. Self-efficacy of meat consumption reduction influenced meat consumption level solely in Switzerland. Ethical and environmental attitudes significantly facilitated meat reduction intention of Swiss respondents only, reflecting cultural differences. Policy implications were discussed.
Competing Interests: Declaration of competing interest This study has no conflict of interest. All authors have agreed with the content of this manuscript and the selected journal.
(Copyright © 2024. Published by Elsevier Ltd.)
Databáze: MEDLINE
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