Reducing Commercial Tobacco Sales to Youth On and Around California Tribal Reservations With a Reward and Reminder Retail Intervention.

Autor:	Kornacki C; Navajo Nation, Sheepsprings Chapter, Shiprock Agency, USA.; Southern California American Indian Health Center, CA, USA., Rodriguez J; Southern California American Indian Health Center, CA, USA.; Luiseño, Southern California, USA.; Haliwa-Saponi, Hollister, USA., Rodriguez J; Southern California American Indian Health Center, CA, USA.; Luiseño, Southern California, USA.; Haliwa-Saponi, Hollister, USA., Calac AJ; Luiseño, Southern California, USA.; School of Medicine, University of California San Diego, San Diego, CA, USA., Calac D; Southern California American Indian Health Center, CA, USA.; Luiseño, Southern California, USA., Lee JP; Prevention Research Center, Pacific Institute for Research and Evaluation-California, Berkeley, CA, USA., Moore RS; Prevention Research Center, Pacific Institute for Research and Evaluation-California, Berkeley, CA, USA., Brucks L; Southern California American Indian Health Center, CA, USA., Jacques I; Southern California American Indian Health Center, CA, USA., Yang M; Southern California American Indian Health Center, CA, USA., Almodovar V; Southern California American Indian Health Center, CA, USA., Berber SS; Southern California American Indian Health Center, CA, USA.
Jazyk:	angličtina
Zdroj:	Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco [Nicotine Tob Res] 2024 Oct 22; Vol. 26 (11), pp. 1582-1585.
DOI:	10.1093/ntr/ntae110
Abstrakt:	Introduction: High prevalence of commercial tobacco product (CTP) use among American Indian and Alaska Native (AI/AN) youth is a public health crisis. A multi-level Tribal-community-based participatory research project under Tribal public health authority implemented a retailer-focused intervention to reduce AI/AN youth CTP use. Aims and Methods: We sought resolutions in support of a retailer-focused CTP intervention from Tribal Nations organized by a Tribally directed research program. We identified tobacco retail outlets operating on and within five miles of nine Tribal reservations, and CTP products sold at these outlets. We conducted a four-wave Reward and Reminder intervention with apparent minor buyers. Clerks who complied with the law received a modest reward and commendation in social media posts to the local Tribal communities, while clerks who sold without age verification were reminded of the laws. Results: Of 18 retail outlets selling CTP, eight sold e-cigarettes, and all sold combustible cigarettes. The Reward and Reminder intervention showed an approximate 25% reduction in sales of CTP to apparent minors, with a 33% baseline CTP sales rate without age verification and an 8% intervention CTP sales rate without age verification. Conclusions: The intervention increased awareness of laws prohibiting CTP sales to minors and mandating age verification for young adults seeking to buy CTP. The intervention, which had support from all governing Tribal Nations, builds the evidence base of effective practices which Tribal public health authorities may utilize to reduce youth access to CTP on and around Tribal reservations. Implications: Sovereign Tribes have authority over commercial businesses operating on their lands. Tobacco 21 laws aiming to restrict commercial tobacco availability to youth are supported by Tribes. A retailer intervention in which apparent minors attempt commercial tobacco purchases can offer accountability feedback to retailers both on and near Tribal reservations. Obtaining Tribal support and publicizing the interventions helps mobilize Tribal communities to support commercial tobacco prevention and promote healthy youth. (© The Author(s) 2024. Published by Oxford University Press on behalf of the Society for Research on Nicotine and Tobacco. All rights reserved. For commercial re-use, please contact reprints@oup.com for reprints and translation rights for reprints. All other permissions can be obtained through our RightsLink service via the Permissions link on the article page on our site—for further information please contact journals.permissions@oup.com.)
Databáze:	MEDLINE
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