Incentives for plasma donation.

Autor: Koch E; Research Group on Health Marketing, Institute for Marketing, University of Hamburg, Hamburg, Germany., Leiße A; Research Group on Health Marketing, Institute for Marketing, University of Hamburg, Hamburg, Germany., Veseli B; Research Group on Health Marketing, Institute for Marketing, University of Hamburg, Hamburg, Germany., Jensen J; Research Group on Health Marketing, Institute for Marketing, University of Hamburg, Hamburg, Germany., Spekman M; Department of Donor Medicine Research, Research Group on Donor Studies, Sanquin Research, Amsterdam, The Netherlands., Merz EM; Department of Donor Medicine Research, Research Group on Donor Studies, Sanquin Research, Amsterdam, The Netherlands.; Faculty of Social Sciences, Vrije Universiteit Amsterdam, Amsterdam, The Netherlands., Shehu E; University of Groningen, Groningen, The Netherlands., Thibert JB; Etablissement Français du Sang, Rennes, France.; Institute of Law and Political Science, University of Rennes, Rennes, France., Beurel-Trehan A; Etablissement Français du Sang, Rennes, France.; Laboratory of Psychology: Cognition, Behavior, Communication, University of Rennes 2, Rennes, France., Leblond M; Etablissement Français du Sang, Besançon, France., Oesterer M; DRK-Blood Service Baden-Wuerttemberg-Hessen, Mannheim, Germany., Kluge P; DRK-Blood Service Baden-Wuerttemberg-Hessen, Mannheim, Germany., Forioso D; Centro Nazionale Sangue, Istituto Superiore di Sanità, Rome, Italy., Clement M; Research Group on Health Marketing, Institute for Marketing, University of Hamburg, Hamburg, Germany.
Jazyk: angličtina
Zdroj: Vox sanguinis [Vox Sang] 2024 Aug; Vol. 119 (8), pp. 775-784. Date of Electronic Publication: 2024 May 07.
DOI: 10.1111/vox.13644
Abstrakt: Background and Objectives: This work provides an overview of the incentives used for plasma donation in Europe and beyond. The overview can provide new ideas to blood establishments.
Materials and Methods: We conducted a systematic online search of incentives used and asked national experts to validate the data across all European Union countries as well as other European and non-European countries. We categorized the data into level of incentive (using the Nuffield Council on Bioethics' rungs [2011]) and country.
Results: We analysed more than 490 organizations across 26 countries. Our findings reveal different incentives used in these countries. Snacks and pre-donation health checks are commonly provided. In addition, loyalty programmes, small gifts, vouchers, lotteries, travel compensations and time off from work extend the strategic incentive portfolio. Only seven countries offer financial compensation ranging from the equivalent of 10-35€ for European countries. In countries with a decentralized model, where more than one organization collects plasma, we observe that more diversified incentive strategies are generally used, including monetary and non-monetary incentives. In countries with a centralized model, where only one organization is allowed to collect plasma, financial compensation is usually not offered. Centralized plasma collection without financial compensation relies on a wider range of non-monetary incentives than with financial compensation.
Conclusion: The country group analysis offers valuable insights into the relationship between incentive strategies and the prevailing centralized versus decentralized plasma collection model. This overview provides a broader understanding of incentives used by blood establishments and offers avenues for future practice.
(© 2024 The Authors. Vox Sanguinis published by John Wiley & Sons Ltd on behalf of International Society of Blood Transfusion.)
Databáze: MEDLINE
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