Revealed preferences on meat substitute consumption and political attitudes - Testing the left-right and environmental concerns framework.

Autor: Petersen T; Institute of Farm Management, Department Management in Agribusiness, University of Hohenheim, 70599, Stuttgart, Germany; TUM School of Management, Professorship Agricultural and Food Economics, Technical University of Munich, 85354, Freising, Germany. Electronic address: thies.petersen@uni-hohenheim.de., Denker TL; Institute of Farm Management, Department Management in Agribusiness, University of Hohenheim, 70599, Stuttgart, Germany., Koppenberg M; Institute of Farm Management, Department Management in Agribusiness, University of Hohenheim, 70599, Stuttgart, Germany; Section Social Science, Business Economics Group, Wageningen University & Research, 6700 EW, Wageningen, the Netherlands., Hirsch S; Institute of Farm Management, Department Management in Agribusiness, University of Hohenheim, 70599, Stuttgart, Germany.
Jazyk: angličtina
Zdroj: Appetite [Appetite] 2024 Aug 01; Vol. 199, pp. 107371. Date of Electronic Publication: 2024 May 01.
DOI: 10.1016/j.appet.2024.107371
Abstrakt: The promotion of meat substitutes to reduce meat intake is a promising way to reduce the environmental and public health externalities of meat consumption while preserving the important role of taste and texture in meat products. However, the market for meat substitutes is developing more slowly than expected. Therefore, we analyze the factors associated with the heterogeneity in meat substitute consumption in Germany, a country where meat traditionally plays an important role. We use revealed preference data on meat substitute sales from 1025 individual retailers, sociodemographic data, and election results from 92 regions in Germany over the period 2017-2021, to analyze whether differences in meat substitute consumption are associated with consumers' political orientation (liberal/left or conservative/right) and socio-demographic variables. We also investigate whether election results for parties with stronger climate protection goals are associated with meat substitute consumption. Our results show that meat substitute consumption varies significantly across Germany and that this is related to differences in socio-demographic characteristics and voting behavior across regions. Voting for the Green Party and parties with strong climate protection ambitions is positively related to the market share of meat substitutes. In contrast, voting for Germany's most conservative party, which has the lowest ambitions in terms of climate protection targets, is associated with lower meat substitute consumption. Therefore, manufacturers could develop tailored marketing strategies that specifically target these voter groups in order to increase the market share of meat substitutes as alternatives to meat products.
Competing Interests: Declaration of competing interest The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.
(Copyright © 2024 The Authors. Published by Elsevier Ltd.. All rights reserved.)
Databáze: MEDLINE
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