The impact of introducing alcohol-free beer options in bars and public houses on alcohol sales and revenue: A randomised crossover field trial.

Autor: De-Loyde K; School of Psychological Science, University of Bristol, Bristol, UK., Ferrar J; School of Psychological Science, University of Bristol, Bristol, UK., Pilling MA; Behaviour and Health Research Unit, University of Cambridge, Cambridge, UK., Hollands GJ; EPPI Centre, UCL Social Research Institute, University College London, London, UK., Clarke N; School of Sciences, Bath Spa University, Bath, UK., Matthews JA; School of Psychological Science, University of Bristol, Bristol, UK., Maynard OM; School of Psychological Science, University of Bristol, Bristol, UK.; MRC Integrative Epidemiology Unit at the University of Bristol, Bristol, UK., Wood T; Communities and Public Health People Directorate, Bristol City Council, Bristol, UK., Heath C; Communities and Public Health People Directorate, Bristol City Council, Bristol, UK., Munafò MR; School of Psychological Science, University of Bristol, Bristol, UK.; MRC Integrative Epidemiology Unit at the University of Bristol, Bristol, UK.; NIHR Bristol Biomedical Research Centre, University of Bristol, Bristol, UK., Attwood AS; School of Psychological Science, University of Bristol, Bristol, UK.; MRC Integrative Epidemiology Unit at the University of Bristol, Bristol, UK.; NIHR Bristol Biomedical Research Centre, University of Bristol, Bristol, UK.
Jazyk: angličtina
Zdroj: Addiction (Abingdon, England) [Addiction] 2024 Jun; Vol. 119 (6), pp. 1071-1079. Date of Electronic Publication: 2024 Mar 20.
DOI: 10.1111/add.16449
Abstrakt: Aims: The study aimed to estimate the impact of introducing a draught alcohol-free beer, thereby increasing the relative availability of these products, on alcohol sales and monetary takings in bars and pubs in England.
Design: Randomised crossover field trial.
Setting: England.
Participants: Fourteen venues that did not previously sell draught alcohol-free beer.
Intervention and Comparator: Venues completed two intervention periods and two control periods in a randomised order over 8 weeks. Intervention periods involved replacing one draught alcoholic beer with an alcohol-free beer. Control periods operated business as usual.
Measurements: The primary outcome was mean weekly volume (in litres) of draught alcoholic beer sold. The secondary outcome was mean weekly revenue [in GBP (£)] from all drinks. Analyses adjusted for randomised order, special events, season and busyness.
Findings: The adjusted mean difference in weekly sales of draught alcoholic beer was -20 L [95% confidence interval (CI) = -41 to +0.4], equivalent to a 4% reduction (95% CI = 8% reduction to 0.1% increase) in the volume of alcoholic draught beer sold when draught alcohol-free beer was available. Excluding venues that failed at least one fidelity check resulted in an adjusted mean difference of -29 L per week (95% CI = -53 to -5), equivalent to a 5% reduction (95% CI = 8% reduction to 0.8% reduction). The adjusted mean difference in weekly revenue was +61 GBP per week (95% CI = -328 to +450), equivalent to a 1% increase (95% CI = 5% decrease to 7% increase) when draught alcohol-free beer was available.
Conclusions: Introducing a draught alcohol-free beer in bars and pubs in England reduced the volume of draught alcoholic beer sold by 4% to 5%, with no evidence of the intervention impacting net revenue.
(© 2024 The Authors. Addiction published by John Wiley & Sons Ltd on behalf of Society for the Study of Addiction.)
Databáze: MEDLINE
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