A Content Analysis of Indoor Tanning Twitter Chatter During COVID-19 Shutdowns: Cross-Sectional Qualitative Study.

Autor:	Groshon L; University of Florida, Gainesville, FL, United States., Waring ME; University of Connecticut, Storrs, CT, United States., Blashill AJ; San Diego State University, San Diego, CA, United States., Dean K; University of Connecticut, Storrs, CT, United States., Bankwalla S; University of Connecticut, Storrs, CT, United States., Palmer L; UMass Chan Medical School, Worcester, MA, United States., Pagoto S; University of Connecticut, Storrs, CT, United States.
Jazyk:	angličtina
Zdroj:	JMIR dermatology [JMIR Dermatol] 2024 Mar 04; Vol. 7, pp. e54052. Date of Electronic Publication: 2024 Mar 04.
DOI:	10.2196/54052
Abstrakt:	Background: Indoor tanning is a preventable risk factor for skin cancer. Statewide shutdowns during the COVID-19 pandemic resulted in temporary closures of tanning businesses. Little is known about how tanners reacted to losing access to tanning businesses. Objective: This study aimed to analyze Twitter (subsequently rebranded as X) chatter about indoor tanning during the statewide pandemic shutdowns. Methods: We collected tweets from March 15 to April 30, 2020, and performed a directed content analysis of a random sample of 20% (1165/5811) of tweets from each week. The 2 coders independently rated themes (κ=0.67-1.0; 94%-100% agreement). Results: About half (589/1165, 50.6%) of tweets were by people unlikely to indoor tan, and most of these mocked tanners or the act of tanning (562/589, 94.9%). A total of 34% (402/1165) of tweets were posted by users likely to indoor tan, and most of these (260/402, 64.7%) mentioned missing tanning beds, often citing appearance- or mood-related reasons or withdrawal. Some tweets by tanners expressed a desire to purchase or use home tanning beds (90/402, 22%), while only 3.9% (16/402) mentioned tanning alternatives (eg, self-tanner). Very few tweets (29/1165, 2.5%) were public health messages about the dangers of indoor tanning. Conclusions: Findings revealed that during statewide shutdowns, half of the tweets about indoor tanning were mocking tanning bed users and the tanned look, while about one-third were indoor tanners reacting to their inability to access tanning beds. Future work is needed to understand emerging trends in tanning post pandemic. (©Laurie Groshon, Molly E Waring, Aaron J Blashill, Kristen Dean, Sanaya Bankwalla, Lindsay Palmer, Sherry Pagoto. Originally published in JMIR Dermatology (http://derma.jmir.org), 04.03.2024.)
Databáze:	MEDLINE
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