Exposure and power of TV food advertising during the COVID-19 pandemic in Brazil: a content analysis.

Autor: Rodrigues MB; Department of Nutrition, Federal University of Minas Gerais (UFMG), Av. Alfredo Balena 190, 30130-100, Belo Horizonte, Minas Gerais, Brazil., de Paula Matos J; Department of Nutrition, Federal University of Minas Gerais (UFMG), Av. Alfredo Balena 190, 30130-100, Belo Horizonte, Minas Gerais, Brazil., Oliveira Santana M; Department of Nutrition, Federal University of Minas Gerais (UFMG), Av. Alfredo Balena 190, 30130-100, Belo Horizonte, Minas Gerais, Brazil., Martins APB; Department of Nutrition, School of Public Health, University of São Paulo (USP), Av. Dr. Arnaldo, 715 - Cerqueira César, 01246-904, São Paulo, São Paulo, Brazil.; Center for Epidemiological Research in Nutrition and Health, Department of Nutrition, School of Public Health, University of São Paulo (USP), Av. Dr. Arnaldo, 715 - Cerqueira César, 01246-904, São Paulo, São Paulo, Brazil., Claro RM; Department of Nutrition, Federal University of Minas Gerais (UFMG), Av. Alfredo Balena 190, 30130-100, Belo Horizonte, Minas Gerais, Brazil.; Department of Nutrition, School of Public Health, University of São Paulo (USP), Av. Dr. Arnaldo, 715 - Cerqueira César, 01246-904, São Paulo, São Paulo, Brazil., Horta PM; Department of Nutrition, Federal University of Minas Gerais (UFMG), Av. Alfredo Balena 190, 30130-100, Belo Horizonte, Minas Gerais, Brazil. paulamhorta@gmail.com.
Jazyk: angličtina
Zdroj: BMC public health [BMC Public Health] 2024 Feb 26; Vol. 24 (1), pp. 618. Date of Electronic Publication: 2024 Feb 26.
DOI: 10.1186/s12889-024-17870-x
Abstrakt: Background: With the COVID-19 pandemic and the restrictions imposed to contain the spread of SARS-CoV-2, the Brazilian population has increased the time spent at home and watching television (TV). Since food advertising exposure is a key driver of food choices, this study described the content of food advertisements (ads) on Brazilian TV during the COVID-19 pandemic.
Methods: This is an exploratory study. A total of 684 h of TV programming comprised of three free-to-air channels and two pay-per-view channels was recorded from 06 a.m. to 12 a.m. for eight non-consecutive days in June 2020. A content analysis of all the food-related ads was carried out. The data collection process followed INFORMAS Protocol for TV food advertising monitoring.
Results: The sample was composed of 7,083 ads, 752 (10.6%) of which were food-related and 487 (6.9%) were promoting ultra-processed foods. The content analysis indicated seven thematic categories, all of them with reference to the COVID-19 pandemic: brand and product differentials (79.8%); visual and sound effects (70.2%); thematic campaigns (56.0%); digitization (22.9%); convenience (16.5%); economic benefits (11.9%); and commensality and social interaction (6.1%). Ads content varied according to the day of the week, the time of the day, the length of the ad, and the channel type.
Conclusions: The thematic of food advertising on Brazilian TV during the COVID-19 pandemic is aligned with the country's health crisis context and varied during the programming.
(© 2024. The Author(s).)
Databáze: MEDLINE
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