Association Between Social Media Activity and Ratings on Physician Review Websites Among Orthopaedic Surgeons With an Active Online Media Presence.

Autor:	Kerzner B; Department of Orthopaedic Surgery, Rush University Medical Center, Chicago, Illinois, USA., Dasari SP; Department of Orthopaedic Surgery, Rush University Medical Center, Chicago, Illinois, USA., Swindell HW; Department of Orthopaedic Surgery, Rush University Medical Center, Chicago, Illinois, USA., Obioha OA; Department of Orthopaedic Surgery, Rush University Medical Center, Chicago, Illinois, USA., Khan ZA; Department of Orthopaedic Surgery, Rush University Medical Center, Chicago, Illinois, USA., Rea PM; Department of Orthopaedic Surgery, Rush University Medical Center, Chicago, Illinois, USA., Fortier LM; Department of Orthopaedic Surgery, Rush University Medical Center, Chicago, Illinois, USA., Haynes MS; Department of Orthopaedic Surgery, Rush University Medical Center, Chicago, Illinois, USA., Chahla J; Department of Orthopaedic Surgery, Rush University Medical Center, Chicago, Illinois, USA.
Jazyk:	angličtina
Zdroj:	Orthopaedic journal of sports medicine [Orthop J Sports Med] 2024 Feb 08; Vol. 12 (2), pp. 23259671231209794. Date of Electronic Publication: 2024 Feb 08 (Print Publication: 2024).
DOI:	10.1177/23259671231209794
Abstrakt:	Background: Social media has the potential to play a substantial role in the decision-making of patients when choosing a physician for care. Purpose: The purpose of this study was to determine whether an association exists between physician social media activity and patient satisfaction ratings on physician review websites (PRWs) as well as number of reviews. It was hypothesized that there would be a significant association between physician social media utilization and patient satisfaction ratings. Study Design: Cross-sectional study. Methods: The American Orthopaedic Society for Sports Medicine database was queried for the complete membership list. The online media profile and level of activity of the members were evaluated, and an online media presence score was calculated. The surgeons with the approximately top 10% of online media presence scores were compiled to assess the relationship between social media usage (Twitter, Instagram, YouTube, and Facebook) and patient satisfaction ratings on the Google Reviews, Healthgrades, and Vitals PRWs. Bivariate analysis was performed to compare demographic variables and level of online presence. Results: A total of 325 surgeons were included in the analysis. The most common platform used was Facebook (88.3%). There was no significant relationship between active social media use and overall ratings on any of the PRWs. Active Twitter use was associated with a greater number of ratings on all review websites, a greater number of comments on Google Reviews and Healthgrades, and shorter patient-reported clinic wait times on Healthgrades. Active Instagram use was associated with a greater number of comments on Vitals. No relationships were observed for YouTube or Facebook. Conclusion: For the included sports medicine surgeons who were most active on social media, no significant relationships were found between social media use and overall ratings on PRWs. Of all the platforms assessed, active use of Twitter was the only significant predictor of more reviews on PRWs. Thus, when deciding which form of social media engagement to prioritize in building one's practice, Twitter may serve as a relatively low-demand, high-reward option. Competing Interests: One or more of the authors has declared the following potential conflict of interest or source of funding: H.W.S. has received education payments from Medwest Associates and Smith & Nephew. O.A.O. has received education payments from Medwest Associates. J.C. has received education payments from Medwest Associates, Arthrex, and Smith & Nephew; consulting fees from Smith & Nephew, Vericel, Arthrex, DePuy Synthes Products, Conmed, Ossur, and Linvatec; nonconsulting fees from Smith & Nephew and Linvatec; hospitality payments from Stryker and Medical Device Business Services; and a grant from Arthrex. AOSSM checks author disclosures against the Open Payments Database (OPD). AOSSM has not conducted an independent investigation on the OPD and disclaims any liability or responsibility relating thereto. Ethical approval was not sought for the present study. (© The Author(s) 2024.)
Databáze:	MEDLINE
Externí odkaz:	Zobrazit plný text záznamu