An assessment of factors for the cruise port of call selection: The modified fuzzy Analytic Hierarchy Process.

Autor: Nguyen TQ; Faculty of Tourism & Hospitality Management, HUTECH University, Ho Chi Minh City, Vietnam., Doan QM; Division of Economics - Social Science, Dong Nai Technology University, Bien Hoa City, Vietnam.; Faculty of Economics - Management, Dong Nai Technology University, Bien Hoa City, Vietnam., Ngo LTT; Division of Economics - Social Science, Dong Nai Technology University, Bien Hoa City, Vietnam.; Faculty of Economics - Management, Dong Nai Technology University, Bien Hoa City, Vietnam.
Jazyk: angličtina
Zdroj: PloS one [PLoS One] 2024 Feb 07; Vol. 19 (2), pp. e0297293. Date of Electronic Publication: 2024 Feb 07 (Print Publication: 2024).
DOI: 10.1371/journal.pone.0297293
Abstrakt: Improving cruise ports of call is essential for enhancing the overall cruise experience for passengers, promoting tourism, and supporting the economic development of the regions served by these ports. Therefore, this article aims to assess selection factors (SFs) for the cruise port of call from the perspective of cruise operators (COs) and port operators (POs). In doing so, this paper first identifies SFs for the cruise port of call and establishes their hierarchical structure thanks to the extensive literature and expert brainstorming. Afterwards, The Modified Fuzzy Analytic Hierarchy Process (MFAHP) is developed to gauge the discrepancy in SFs between COs and POs. Empirical results from MFAHP pinpoint two significant SFs for POs to improve and attract their customers: customs, immigration control and quarantine (CIQ), and incentive measures. Besides, theoretical and managerial implications, and potential limitations for the next research are discussed.
Competing Interests: The authors have declared that no competing interests exist.
(Copyright: © 2024 Nguyen et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.)
Databáze: MEDLINE
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