Ophthalmology residency programs on social media.

Autor: Yakobashvili D; Institute of Ophthalmology and Visual Science, Rutgers New Jersey Medical School, 185 W S Orange Ave, 90 Bergen Street, Suite 6100, Newark, NJ, 07103, USA., Zhu A; Institute of Ophthalmology and Visual Science, Rutgers New Jersey Medical School, 185 W S Orange Ave, 90 Bergen Street, Suite 6100, Newark, NJ, 07103, USA., Aftab OM; Institute of Ophthalmology and Visual Science, Rutgers New Jersey Medical School, 185 W S Orange Ave, 90 Bergen Street, Suite 6100, Newark, NJ, 07103, USA., Steidl T; Institute of Ophthalmology and Visual Science, Rutgers New Jersey Medical School, 185 W S Orange Ave, 90 Bergen Street, Suite 6100, Newark, NJ, 07103, USA., Mahajan J; Institute of Ophthalmology and Visual Science, Rutgers New Jersey Medical School, 185 W S Orange Ave, 90 Bergen Street, Suite 6100, Newark, NJ, 07103, USA., Khouri AS; Institute of Ophthalmology and Visual Science, Rutgers New Jersey Medical School, 185 W S Orange Ave, 90 Bergen Street, Suite 6100, Newark, NJ, 07103, USA. khourias@njms.rutgers.edu.
Jazyk: angličtina
Zdroj: International ophthalmology [Int Ophthalmol] 2023 Dec; Vol. 43 (12), pp. 4815-4819. Date of Electronic Publication: 2023 Oct 17.
DOI: 10.1007/s10792-023-02883-z
Abstrakt: Purpose: With the transition from away rotations and in-person interviews during the COVID-19 pandemic came a search for alternative methods to represent and promote residency programs. We investigated utilization of social media by ophthalmology residency programs in response to the pandemic.
Methods: Social media accounts of accredited ophthalmology residency programs were found through a manual search on Facebook, Instagram, and Twitter. Each program's geographical region (Northeast, Midwest, South, or West) was identified, and year of account creation (2009-2021) was noted. An exponential regression model was used to model total number of social media accounts over time. Comparisons of total number of social media accounts before/after the pandemic and by region, stratified by social media platform, were evaluated through chi-square analysis.
Results: Of 125 ophthalmology residency programs, 63% (n = 79) had at least one account on a social platform. 142 acc. Instagram held the most accounts (45%, n = 64), followed by Facebook (29%, n = 41) and Twitter (26%, n = 37). From 2009 to 2021, there has been an exponential increase in social media accounts (R 2  = 0.962). 45% (n = 65) of all accounts were created after March 2020. Instagram increased the most, with 45 ophthalmology residency accounts created after the pandemic as compared to 19 created prior (p < 0.001). The number of social media accounts did not vary by region.
Conclusions: Based on current trends, the presence of ophthalmology residency programs on social media will likely continue expanding, with major social platforms becoming a vaster source of information for ophthalmology residency applicants.
(© 2023. The Author(s), under exclusive licence to Springer Nature B.V.)
Databáze: MEDLINE
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