A framework for transforming the professional identity and brand image of All Nurses as Leaders.

Autor: Lindell Joseph M; University of Iowa College of Nursing, Iowa City, IA. Electronic address: maria-joseph@uiowa.edu., Godsey JA; DNP Faculty, University of Kentucky College of Nursing, Lexington, KY., Hayes T; Xavier University, William College of Business, Cincinnati, OH., Bagomolny J; Medical Rehabilitation Consultants, Spokane, WA., Beaudry SJ; WRHA Palliative Care Program, Université de Saint Boniface, Winnipeg, MB., Biangone M; University of California, San Francisco School of Nursing, San Francisco, CA., Brewington J; National League for Nursing, Washington, DC., Anest P; Clinical and Education Solutions, AMN Healthcare, San Diego, CA., Godfrey N; Innovative Partnerships and Practice, University of Kansas School of Nursing, Kansas City, KS., Lose D; University of Iowa Health Care, Iowa City, IA., Martin E; Norton Children's Hospital, Louisville, KY., Ollerman S; Galen College of Nursing, San Antonio, TX., Siek T; Hays Medical Center, Hayes, KS., Thompson J; Market SVP Patient Care Services/CNO, Baylor St Luke's Medical Center, Houston, TX., Valiga T; Duke University School of Nursing, Durham, NC.
Jazyk: angličtina
Zdroj: Nursing outlook [Nurs Outlook] 2023 Nov-Dec; Vol. 71 (6), pp. 102051. Date of Electronic Publication: 2023 Oct 05.
DOI: 10.1016/j.outlook.2023.102051
Abstrakt: Background: The professional identity and brand image of nurses as leaders have not kept pace with the roles and scope of contemporary nursing practice.
Purpose: To provide a framework to transform the professional identity and brand image of nursing from a caring discipline to one of leaders.
Methods: A Consensus Development Workgroup (CDW) design was used between the International Society for Professional Identity in Nursing (ISPIN) and the Institute for Brand Image of Nursing (IBIN) to advance the concept of All Nurses as Leaders across all settings and the public domain.
Discussion: The goal is to occupy a position in the minds of all stakeholders that differentiates nursing in a manner that is positive, relevant, accurate, desirable, and consistent over time.
Conclusion: Current outcomes are endorsements, evidence-based strategies, and a framework to deconstruct the current brand image and align it with the desired brand image of All Nurses as Leaders.
Competing Interests: Declaration of Competing Interest There is no conflict of interest.
(Copyright © 2023 Elsevier Inc. All rights reserved.)
Databáze: MEDLINE
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