Enhancing Efficiency and Reach Using Facebook to Recruit Breast Cancer Survivors for a Telephone-Based Supportive Care Randomized Trial During the COVID-19 Pandemic.

Autor:	Ejem DB; School of Nursing, University of Alabama at Birmingham, Birmingham, AL., Wechsler S; School of Health and Rehabilitation Sciences, Massachusetts General Hospital Institute of Health Professions, Boston, MA., Gallups S; School of Nursing, University of Alabama at Birmingham, Birmingham, AL., Khalidi S; School of Nursing, University of Alabama at Birmingham, Birmingham, AL., Coffee-Dunning J; School of Nursing, University of Alabama at Birmingham, Birmingham, AL., Montgomery AP; Department of Epidemiology, School of Public Health, University of Alabama at Birmingham, Birmingham, Al., Stevens CJ; Department of Psychiatry, Dartmouth-Hitchcock Health, Lebanon, NH., Keene K; Department of Radiation Oncology, Heersink School of Medicine, University of Alabama at Birmingham, Birmingham, AL., Rocque GB; Division of Geriatrics, Gerontology, and Palliative Care, Heersink School of Medicine, University of Alabama at Birmingham, Birmingham, AL.; Divisions of Hematology & Oncology, Heersink School of Medicine, University of Alabama at Birmingham, Birmingham, AL., Chamberlin M; Department of Hematology/Oncology, Dartmouth-Hitchcock Health, Lebanon, NH., Hegel MT; Department of Psychiatry, Dartmouth-Hitchcock Health, Lebanon, NH., Azuero A; School of Nursing, University of Alabama at Birmingham, Birmingham, AL., Pisu M; Division of Preventive Medicine, School of Medicine, University of Alabama at Birmingham, Birmingham, AL.; O'Neal Comprehensive Cancer Center, University of Alabama at Birmingham, Birmingham, AL., Ellis D; Department of Psychiatry, Dartmouth-Hitchcock Health, Lebanon, NH., Ingram SA; Divisions of Hematology & Oncology, Heersink School of Medicine, University of Alabama at Birmingham, Birmingham, AL., Lawhon VM; Divisions of Hematology & Oncology, Heersink School of Medicine, University of Alabama at Birmingham, Birmingham, AL., Gilbert T; Department of Psychiatry, Dartmouth-Hitchcock Health, Lebanon, NH., Morrissette K; Department of Psychiatry, Dartmouth-Hitchcock Health, Lebanon, NH., Morency J; Department of Rehabilitation Medicine, Dartmouth-Hitchcock Medical Center, Lebanon, NH., Thorp K; Department of Rehabilitation Medicine, Dartmouth-Hitchcock Medical Center, Lebanon, NH., Codini M; Department of Rehabilitation Medicine, Dartmouth-Hitchcock Medical Center, Lebanon, NH., Newman R; College of Health and Rehabilitation Sciences, Boston University, Boston, MA., Echols J; School of Nursing, University of Alabama at Birmingham, Birmingham, AL., Cloyd D; School of Nursing, University of Alabama at Birmingham, Birmingham, AL., Dos Anjos S; School of Nursing, University of Alabama at Birmingham, Birmingham, AL.; Department of Occupational Therapy, School of Health Professions, University of Alabama at Birmingham, Birmingham, AL., Muse C; School of Health and Rehabilitation Sciences, Massachusetts General Hospital Institute of Health Professions, Boston, MA., Goedeken S; Department of Occupational Therapy, Massachusetts General Hospital, Boston, MA., Laws KE; School of Health and Rehabilitation Sciences, Massachusetts General Hospital Institute of Health Professions, Boston, MA., Herbert J; School of Health and Rehabilitation Sciences, Massachusetts General Hospital Institute of Health Professions, Boston, MA., Bakitas M; School of Nursing, University of Alabama at Birmingham, Birmingham, AL.; Division of Geriatrics, Gerontology, and Palliative Care, Heersink School of Medicine, University of Alabama at Birmingham, Birmingham, AL., Lyons KD; School of Health and Rehabilitation Sciences, Massachusetts General Hospital Institute of Health Professions, Boston, MA.
Jazyk:	angličtina
Zdroj:	JCO oncology practice [JCO Oncol Pract] 2023 Nov; Vol. 19 (11), pp. 1020-1030. Date of Electronic Publication: 2023 Sep 21.
DOI:	10.1200/OP.23.00117
Abstrakt:	Purpose: Evidence supporting social media-based recruitment of cancer survivors is limited. This paper describes how we used Facebook during the COVID-19 pandemic to augment our recruitment of breast cancer survivors for our two-site telephone-based randomized clinical trial (RCT) at Dartmouth-Hitchcock Medical Center and the University of Alabama at Birmingham. Methods: Originally a two-site RCT of a telephone-delivered breast cancer survivorship intervention, we extended our clinic-based recruitment to Facebook. Participant characteristics, geographic reach, and baseline outcomes were compared across recruitment sources (ie, two clinics and Facebook) using descriptive statistics and effect sizes. Results: Enrollment rates (20%-29%) were comparable across recruitment sources. The 21-month Facebook marketing campaign accounted for 59% (n = 179/303) of our total sample and had the greatest geographic reach, recruiting women from 24 states. The Facebook campaign reached a total of 51,787 unique individuals and cost $88.44 in US dollars (USD) per enrolled participant. Clinic samples had a greater proportion of women who were widowed (8% v 1%; P = .03) and Facebook had a higher proportion of women with a household income over $40,000 USD (83% v 71%; P = .02). There were no statistically significant differences between Facebook and the two clinics on baseline survey scores. Conclusion: Augmenting traditional recruitment with Facebook increased our RCT's geographic and sociodemographic reach and supported meeting recruitment goals in a timely way. In the wake of the COVID-19 pandemic, cancer survivorship researchers should consider using social media as a recruitment strategy while weighing the advantages and potential biases introduced through such strategies.
Databáze:	MEDLINE
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