Measuring real-time cognitive engagement in remote audiences.

Autor: Levordashka A; Department of Psychology, University of Bath, Bath, BA2 7AY, UK. a.levordashka@bath.ac.uk., Stanton Fraser D; Department of Psychology, University of Bath, Bath, BA2 7AY, UK., Gilchrist ID; School of Psychological Science, University of Bristol, Bristol, BS8 1TU, UK.
Jazyk: angličtina
Zdroj: Scientific reports [Sci Rep] 2023 Jun 29; Vol. 13 (1), pp. 10516. Date of Electronic Publication: 2023 Jun 29.
DOI: 10.1038/s41598-023-37209-7
Abstrakt: Responses to arts and entertainment media offer a valuable window into human behaviour. Many individuals worldwide spend the vast majority of their leisure time engaging with video content at home. However, there are few ways to study engagement and attention in this natural home viewing context. We used motion-tracking of the head via a web-camera to measure real-time cognitive engagement in 132 individuals while they watched 30 min of streamed theatre content at home. Head movement was negatively associated with engagement across a constellation of measures. Individuals who moved less reported feeling more engaged and immersed, evaluated the performance as more engaging, and were more likely to express interest in watching further. Our results demonstrate the value of in-home remote motion tracking as a low-cost, scalable metric of cognitive engagement, which can be used to collect audience behaviour data in a natural setting.
(© 2023. The Author(s).)
Databáze: MEDLINE
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