What types of e-liquid products were more likely to offer price promotions?

Autor: Yang Q; Center for Tobacco Research, The Ohio State University Wexner Medical Center, Columbus, Ohio, USA., Ma S; Center for Tobacco Research, The Ohio State University Wexner Medical Center, Columbus, Ohio, USA., He Y; Center for Tobacco Research, The Ohio State University Wexner Medical Center, Columbus, Ohio, USA., Qiu Z; Computer Science and Engineering, The Ohio State University, Columbus, Ohio, USA., Chen J; Computer Science and Engineering, The Ohio State University, Columbus, Ohio, USA., Shang C; Center for Tobacco Research, The Ohio State University Wexner Medical Center, Columbus, Ohio, USA ce.shang@osumc.edu.; Internal Medicine, The Ohio State University Wexner Medical Center, Columbus, Ohio, USA.
Jazyk: angličtina
Zdroj: Tobacco control [Tob Control] 2024 Oct 19; Vol. 33 (6), pp. 817-819. Date of Electronic Publication: 2024 Oct 19.
DOI: 10.1136/tc-2022-057781
Abstrakt: Introduction: The present study empirically examined the association between price discounts and product attributes of e-liquids sold by online retailers.
Methods: We analysed 14 000 e-liquid products from five major online e-cigarette retailers between April and May 2021 to determine the association between price discounts and product attributes such as nicotine level and form, flavour and vegetable glycerine/propylene glycol ratio. A fixed-effects model was used in the analysis and discounts were calculated in US cents/mL of e-liquid volume.
Results: Out of 14 407 e-liquid products, 92.5% were offered at a discounted price. On average, the price discount for the 13 324 products that had discounts was 16.84 cents/mL across the five stores. Among the three forms of nicotine (salt, freebase and nicotine free), salt e-liquids had the highest average price discount.
Conclusion: Our findings suggest that e-liquids with salt nicotine have a higher average price discount when sold online, which may influence consumer purchasing behaviour. Further research is needed to assess the potential impact of these discounts on youth and adult tobacco use. Policymakers may consider implementing measures to limit online price discounts for e-liquids as a means of reducing sales among young people.
Competing Interests: Competing interests: None declared.
(© Author(s) (or their employer(s)) 2024. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ.)
Databáze: MEDLINE