Children's exposure to television advertising of unhealthy foods and beverages across four countries of WHO European Region.

Autor:	Kontsevaya AV; National Medical Research Center for Therapy and Preventive Medicine of the Ministry of Healthcare of the Russian Federation, Moscow, Russia., Imaeva AE; National Medical Research Center for Therapy and Preventive Medicine of the Ministry of Healthcare of the Russian Federation, Department of Epidemiology of Chronic Non-Communicable Diseases, Moscow, Russia., Balanova YA; National Medical Research Center for Therapy and Preventive Medicine of the Ministry of Healthcare of the Russian Federation, Department of Epidemiology of Chronic Non-Communicable Diseases, Moscow, Russia., Breda JJ; World Health Organization, Regional Office for Europe, Moscow, Russia., Wickramasinghe K; World Health Organization, Regional Office for Europe, Moscow, Russia., Jewell JM; World Health Organization, Regional Office for Europe, Copenhagen, Denmark., Abdrakhmanova S; National Center of Public Health under the Ministry of Health of the Republic of Kazakhstan, Nur-Sultan, Kazakhstan., Polupanov AG; National Center for Cardiology and Therapy named after academician Mirsaid Mirrakhimov under the Ministry of Health of the Kyrgyz Republic, Bishkek, Kyrgyzstan., Bagci Bosi T; Hacettepe University, Department of Public Health, School of Medicine, Ankara, Turkey., Ergüder T; World Health Organization, Country Office in Turkey, Ankara, Turkey., Drapkina OM; National Medical Research Center for Therapy and Preventive Medicine of the Ministry of Healthcare of the Russian Federation, Moscow, Russia., Boyland EJ; Department of Psychology, University of Liverpool, Liverpool, UK.
Jazyk:	angličtina
Zdroj:	Public health nutrition [Public Health Nutr] 2023 Dec; Vol. 26 (S1), pp. s32-s40. Date of Electronic Publication: 2023 Mar 13.
DOI:	10.1017/S1368980023000423
Abstrakt:	Objective: To compare the frequency and healthfulness of foods being advertised to children and adolescents in four countries of WHO European region. Design: Cross-sectional quantitative study, guided by an adapted version of the WHO protocol. All recorded food advertisements were categorised by categories and as either 'permitted' or 'not permitted' for advertising to children in accordance with WHO Regional Office for Europe Nutrient Profile Model. Settings: Four countries: Russia, Turkey, Kazakhstan and Kyrgyzstan. Participants: TV channels most popular among children and adolescents. Results: Analysis included 70 d of TV broadcasting for all channels, during which time there were 28 399 advertisements. The mean number of advertisements per hour varied from eleven in Turkey and Kazakhstan to eight and two in Russia and Kyrgyzstan. In all countries, the majority of the food and beverages advertised should not be permitted for advertising to children according to the WHO Nutrient Profile Model. The mean number of non-permitted food and beverage advertisements per hour was high in Turkey and Kazakhstan (8·8 and 8·5 ads) compared with Russia (5·1) and Kyrgyzstan (1·9). Turkey was the only country where nutritional information was fully available, and no values were missing that prevented coding for some product categories. Conclusions: Results revealed that children and adolescents in four countries are exposed to a considerable volume of food and beverage advertisements, including sugary products on broadcast television. As such, policymakers should consider protecting youth by developing regulations to restrict these marketing activities within media popular with children.
Databáze:	MEDLINE
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