Digital culturally tailored marketing for enrolling Latino participants in a web-based registry: Baseline metrics from the Brain Health Registry.

Autor:	Ashford MT; VA, Advanced Imaging Research Center, San Francisco Veteran's Administration Medical Center, San Francisco, California, USA.; Northern California Institute for Research and Education (NCIRE), Department of Veterans Affairs Medical Center, San Francisco, California, USA., Camacho MR; VA, Advanced Imaging Research Center, San Francisco Veteran's Administration Medical Center, San Francisco, California, USA.; Northern California Institute for Research and Education (NCIRE), Department of Veterans Affairs Medical Center, San Francisco, California, USA., Jin C; University of California San Francisco, Department of Epidemiology and Biostatistics, San Francisco, California, USA., Eichenbaum J; VA, Advanced Imaging Research Center, San Francisco Veteran's Administration Medical Center, San Francisco, California, USA.; University of California, San Francisco Department of Radiology and Biomedical Imaging, San Francisco, California, USA., Ulbricht A; VA, Advanced Imaging Research Center, San Francisco Veteran's Administration Medical Center, San Francisco, California, USA.; University of California, San Francisco Department of Radiology and Biomedical Imaging, San Francisco, California, USA., Alaniz R; Alaniz Marketing, Novato, California, USA., Van De Mortel L; Alaniz Marketing, Novato, California, USA., Sorce J; Alaniz Marketing, Novato, California, USA., Aaronson A; VA, Advanced Imaging Research Center, San Francisco Veteran's Administration Medical Center, San Francisco, California, USA.; Northern California Institute for Research and Education (NCIRE), Department of Veterans Affairs Medical Center, San Francisco, California, USA., Parmar S; VA, Advanced Imaging Research Center, San Francisco Veteran's Administration Medical Center, San Francisco, California, USA.; University of California, San Francisco Department of Radiology and Biomedical Imaging, San Francisco, California, USA., Flenniken D; VA, Advanced Imaging Research Center, San Francisco Veteran's Administration Medical Center, San Francisco, California, USA.; Northern California Institute for Research and Education (NCIRE), Department of Veterans Affairs Medical Center, San Francisco, California, USA., Fockler J; VA, Advanced Imaging Research Center, San Francisco Veteran's Administration Medical Center, San Francisco, California, USA.; University of California, San Francisco Department of Radiology and Biomedical Imaging, San Francisco, California, USA., Truran D; VA, Advanced Imaging Research Center, San Francisco Veteran's Administration Medical Center, San Francisco, California, USA.; Northern California Institute for Research and Education (NCIRE), Department of Veterans Affairs Medical Center, San Francisco, California, USA., Mackin RS; VA, Advanced Imaging Research Center, San Francisco Veteran's Administration Medical Center, San Francisco, California, USA.; Department of Psychiatry, University of California San Francisco, San Francisco, California, USA., Rivera Mindt M; Psychology & Latin American Latino Studies Institute, Fordham University, Joint Appointment in Neurology, Icahn School of Medicine at Mount Sinai, New York, New York, USA., Morlett-Paredes A; University of California, San Diego, Department of Neurosciences and Shiley-Marcos Alzheimer's Disease Research Center in the School of Medicine, San Diego, California, USA., González HM; University of California, San Diego, Department of Neurosciences and Shiley-Marcos Alzheimer's Disease Research Center in the School of Medicine, San Diego, California, USA., Mayeda ER; University of California, Los Angeles, Department of Epidemiology, Los Angeles, California, USA., Weiner MW; VA, Advanced Imaging Research Center, San Francisco Veteran's Administration Medical Center, San Francisco, California, USA.; Northern California Institute for Research and Education (NCIRE), Department of Veterans Affairs Medical Center, San Francisco, California, USA.; University of California, San Francisco Department of Radiology and Biomedical Imaging, San Francisco, California, USA.; Department of Neurology, University of California San Francisco, San Francisco, California, USA.; Department of Medicine, University of California San Francisco, San Francisco, California, USA., Nosheny RL; VA, Advanced Imaging Research Center, San Francisco Veteran's Administration Medical Center, San Francisco, California, USA.; Department of Psychiatry, University of California San Francisco, San Francisco, California, USA.
Jazyk:	angličtina
Zdroj:	Alzheimer's & dementia : the journal of the Alzheimer's Association [Alzheimers Dement] 2023 May; Vol. 19 (5), pp. 1714-1728. Date of Electronic Publication: 2022 Oct 04.
DOI:	10.1002/alz.12805
Abstrakt:	Introduction: This culturally tailored enrollment effort aims to determine the feasibility of enrolling 5000 older Latino adults from California into the Brain Health Registries (BHR) over 2.25 years. Methods: This paper describes (1) the development and deployment of culturally tailored BHR websites and digital ads, in collaboration with a Latino community science partnership board and a marketing company; (2) an interim feasibility analysis of the enrollment efforts and numbers, and participant characteristics (primary aim); as well as (3) an exploration of module completion and a preliminary efficacy evaluation of the culturally tailored digital efforts compared to BHR's standard non-culturally tailored efforts (secondary aim). Results: In 12.5 months, 3603 older Latino adults were enrolled (71% of the total California Latino BHR initiative enrollment goal). Completion of all BHR modules was low (6%). Discussion: Targeted ad placement, culturally tailored enrollment messaging, and culturally tailored BHR websites increased enrollment of Latino participants in BHR, but did not translate to increased module completion. Highlights: Culturally tailored social marketing and website improvements were implemented. The efforts enrolled 5662 Latino individuals in 12.5 months. The number of Latino Brain Health Registry (BHR) participants increased by 122.7%. We failed to adequately enroll female Latinos and Latinos with lower education. Future work will evaluate effects of a newly released Spanish-language BHR website. (© 2022 The Authors. Alzheimer's & Dementia published by Wiley Periodicals LLC on behalf of Alzheimer's Association.)
Databáze:	MEDLINE
Externí odkaz:	Zobrazit plný text záznamu