Evidence-based policy solutions to prevent eating disorders: Do disclaimer labels on fashion advertisements mitigate negative impact on adult women?

Autor: Blomquist KK; Department of Psychology, Furman University, 3300 Poinsett Highway, Greenville, SC 29613, United States. Electronic address: kerstin.blomquist@furman.edu., Pate SP; Department of Psychology, Furman University, 3300 Poinsett Highway, Greenville, SC 29613, United States., Hock AN; Department of Psychology, Furman University, 3300 Poinsett Highway, Greenville, SC 29613, United States., Austin SB; Department of Social and Behavioral Sciences, Harvard T.H. Chan School of Public Health, 677 Huntington Ave, Boston, MA 02115, United States; Division of Adolescent and Young Adult Medicine, Boston Children's Hospital, 300 Longwood Ave, Boston, MA 02115, United States.
Jazyk: angličtina
Zdroj: Body image [Body Image] 2022 Dec; Vol. 43, pp. 180-192. Date of Electronic Publication: 2022 Sep 22.
DOI: 10.1016/j.bodyim.2022.08.010
Abstrakt: Exposure to media images portraying the thin ideal is associated with increased body dissatisfaction and disordered eating in women. Organizations and policymakers globally have proposed polices requiring warning or disclaimer labels on altered images. Research examining efficacy of disclaimer labels is growing but has largely overlooked adult women. This study extends current research by exploring novel disclaimer labels in a sample of adult women. Women (N = 872) recruited via Amazon's MTurk were randomly assigned to view 20 fashion advertisements with one of five labels: 1) no label; 2) general-digital-alteration label; 3) health-warning label; 4) specific-weight label; or 5) facial features/cosmetic label. Results revealed a significant increase in body dissatisfaction after advertisement exposure, irrespective of label group. Women who viewed advertisements with labels and recalled the labels reported lower body satisfaction and intention to purchase products compared to those who viewed advertisements with no label. Age appears to play an important role in how disclaimer labels affect women. Younger women of color appear to be more negatively impacted by the facial features/cosmetic label than older women of color. Findings are consistent with previous studies indicating no protective effect of disclaimer labels suggesting the need for more effective preventive strategies.
Competing Interests: Conflict of interest statement None.
(Copyright © 2022 Elsevier Ltd. All rights reserved.)
Databáze: MEDLINE
Externí odkaz: