How health motivation moderates the effect of intention and usage of wearable medical devices? An empirical study in Malaysia.

Autor: Hayat N; Global Entrepreneurship Research and Innovation Centre, Universiti Malaysia Kelantan, Kota Bharu, Malaysia., Zainol NR; Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Kota Bharu, Malaysia., Salameh AA; College of Business Administration, Prince Sattam Bin Abdulaziz University, Al-Kharj, Saudi Arabia., Al Mamun A; UKM - Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi, Malaysia., Yang Q; UKM - Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi, Malaysia., Md Salleh MF; UKM - Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi, Malaysia.
Jazyk: angličtina
Zdroj: Frontiers in public health [Front Public Health] 2022 Aug 15; Vol. 10, pp. 931557. Date of Electronic Publication: 2022 Aug 15 (Print Publication: 2022).
DOI: 10.3389/fpubh.2022.931557
Abstrakt: Mobile technology is popular because it facilitates users in multiple ways. This technology is revolutionising the healthcare industry, and mobile-based wearable medical devices (WMDs) are becoming common. Technology adoption is always challenging, and technology value is based on the technology attributes and personal inclination towards using the technology. This study investigates how the perceived product value is influenced by compatibility, cost, personal privacy, technology accuracy, and usefulness. The perceived product value instigates the intention to use wearable medical devices and health motivation (HMT), and the intention to use promotes the adoption of WMDs. Furthermore, the relationship between the intention to use and the adoption of WMDs is moderated by HMT. The current work employed a cross-sectional research design, and data were collected through an online survey of Malaysian adults. Data analysis was performed using partial least squares structural equation modelling (PLS-SEM). The analysis revealed that the WMDs' compatibility, cost, and technology accuracy significantly influenced the WMDs' value. Besides, the perceived product value impacted the intention to use WMDs, while HMT and intention to use WMDs insignificantly influenced the adoption of WMDs. Finally, HMT significantly moderated the relationship between the intention to use and the adoption of WMDs. This study also reports the limitations and future research opportunities.
Competing Interests: The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
(Copyright © 2022 Hayat, Zainol, Salameh, Al Mamun, Yang and Md Salleh.)
Databáze: MEDLINE