| Autor: |
Pokharel M; Department of Communication Studies, Texas State University., Jensen JD; Department of Communication, University of Utah., John KK; School of Communications, Brigham Young University., Christy KR; School of Journalism and Mass Communication, University of Wisconsin-Madison., Taylor-Burton S; Department of Communication Studies, Texas State University., Upshaw S; School of Advertising & Public Relations, University of Texas at Austin. |
| Jazyk: |
angličtina |
| Zdroj: |
Health communication [Health Commun] 2023 Dec; Vol. 38 (12), pp. 2582-2591. Date of Electronic Publication: 2022 Jun 28. |
| DOI: |
10.1080/10410236.2022.2091917 |
| Abstrakt: |
Past research has demonstrated that ultraviolet (UV) photos - which reveal skin damage as dark patches - can increase preventive behaviors. Emerging camera technology facilitates personalized UV photos for interventions, yet little is known about how personalized photos compare to other visuals and what cognitive or affective mechanism explains their persuasive impact. To engage this research line, the current study compared the impact of personalized UV (PUV), stock UV (SUV), and non-UV (NUV) photos and, to advance theorizing on fear appeals, explored underlying affective mechanisms including physiological fear. A sample of 169 undergraduate students participated in a 3 (Visual conditions: PUV, SUV, NUV) × 2 (Efficacy conditions: No efficacy and Efficacy) between-participants message experiment on a computer equipped with iMotions 6.4 that tracked real-time physiological responses (facial expression and skin conductance). Results demonstrated that PUV skin damage photos produced significantly greater self-reported fear and positive valence (detected by facial expression analysis) than NUV and SUV visuals. Mediation analysis demonstrated that fear had a significant indirect effect on the relationship between exposure to PUV skin damage visuals and behavior expectations. |
| Databáze: |
MEDLINE |
| Externí odkaz: |
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