Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19.
| Autor: | Li HX; Department of Logistics Management, Faculty of Operation Research, National Defence University, Taoyuan, Taiwan., Hassan K; Department of Home Economics, Faculty of Arts and Social Sciences, Lahore College for Women University, Lahore, Pakistan., Malik HA; FAST School of Management, National University of Computer and Emerging Sciences, Islamabad, Pakistan., Anuar MM; Faculty of Business Economics and Social Development, Universiti Malaysia Terengganu, Kuala Nerus, Malaysia., Khan TI; Department of Management Sciences, The University of Haripur, Haripur, Pakistan., Yaacob MR; Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Kota Bharu, Malaysia. |
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| Jazyk: | angličtina |
| Zdroj: | Frontiers in psychology [Front Psychol] 2022 Jun 02; Vol. 13, pp. 912051. Date of Electronic Publication: 2022 Jun 02 (Print Publication: 2022). |
| DOI: | 10.3389/fpsyg.2022.912051 |
| Abstrakt: | Based on the theory of reasoned action and innovation resistance theory, this study aims to explore the tendencies of consumer resistance to digital innovation and the moderating role of a perceived threat of coronavirus disease 2019 (COVID-19). Data were collected using a cross-sectional online survey of 1,000 consumers of fast-moving consumer goods (FMCGs) in Pakistan. The results revealed several significant relationships between tendencies (impulsive and compulsive) of consumer resistance to digital innovation and the perceived threat of COVID-19. This study brings several key insights for consumers of FMCG products from Pakistan, and many theoretical and practical implications and future research directions are suggested. Competing Interests: The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest. (Copyright © 2022 Li, Hassan, Malik, Anuar, Khan and Yaacob.) |
| Databáze: | MEDLINE |
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