Nip allergies in the Bub: a qualitative study for a public health approach to infant feeding for allergy prevention.

Autor: Vale SL; Faculty of Health and Medical Sciences, The University of Western Australia, Western Australia.; National Allergy Strategy, New South Wales.; Australasian Society of Clinical Immunology and Allergy, New South Wales., Roche I; National Allergy Strategy, New South Wales.; Perth Children's Hospital, Western Australia., Netting M; National Allergy Strategy, New South Wales.; Women and Kids Theme, South Australian Health and Medical Research Institute, South Australia.; Department of Paediatrics, University of Adelaide, South Australia.; Nutrition Department, Women's and Children's Health Network, South Australia., Said M; Faculty of Health and Medical Sciences, The University of Western Australia, Western Australia.; National Allergy Strategy, New South Wales.; Allergy & Anaphylaxis Australia, New South Wales., Joshi P; National Allergy Strategy, New South Wales.; Australasian Society of Clinical Immunology and Allergy, New South Wales.; Department of Allergy and Immunology, The Children's Hospital at Westmead, New South Wales., Clifford R; Faculty of Health and Medical Sciences, The University of Western Australia, Western Australia., Campbell DE; Australasian Society of Clinical Immunology and Allergy, New South Wales.; Department of Allergy and Immunology, The Children's Hospital at Westmead, New South Wales.; Discipline of Child and Adolescent Health, The University of Sydney, New South Wales., Salter SM; Faculty of Health and Medical Sciences, The University of Western Australia, Western Australia.
Jazyk: angličtina
Zdroj: Australian and New Zealand journal of public health [Aust N Z J Public Health] 2022 Aug; Vol. 46 (4), pp. 438-443. Date of Electronic Publication: 2022 May 26.
DOI: 10.1111/1753-6405.13241
Abstrakt: Objective: To identify a brand, key messages and resources to underpin a public health approach to food allergy prevention.
Methods: A focus group design was used to explore perceptions and opinions of potential brands, infant feeding messages and resources for providing standardised food allergy prevention information. Focus groups were conducted in February 2018 using interview guides and were transcribed verbatim. A content analysis of the transcripts was undertaken using thematic analysis software. The University of Western Australia provided ethics approval: RA/4/20/4280.
Results: Seven focus groups with 39 participants were conducted. Four slogans and styles of imagery were considered. 'Nip Allergies in the Bub' was the most favoured slogan and images of babies with food were most favoured. Participant feedback was sought regarding messages and supporting messages were considered important. Participants were consulted about useful resources and a website was identified.
Conclusions: Conducting focus groups assisted the selection of a brand, messages and resources to underpin a public health approach to implementing allergy prevention guidelines.
Implications for Public Health: This is the first focus group research undertaken for food allergy prevention. Identification of a meaningful brand, key messages and resources will support a public health approach to implementing allergy prevention guidelines.
(© 2022 The Authors.)
Databáze: MEDLINE
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