Mining the Twittersphere: Insights about Public Interest in Facial Reanimation Surgery from a Decade of Twitter Data.

Autor: Rudy HL; The Division of Plastic and Reconstructive Surgery, Department of Surgery, Montefiore Medical Center, Bronx, New York, United States., Ricci JA; The Division of Plastic and Reconstructive Surgery, Department of Surgery, Montefiore Medical Center, Bronx, New York, United States.
Jazyk: angličtina
Zdroj: Indian journal of plastic surgery : official publication of the Association of Plastic Surgeons of India [Indian J Plast Surg] 2021 Dec 13; Vol. 55 (1), pp. 31-35. Date of Electronic Publication: 2021 Dec 13 (Print Publication: 2022).
DOI: 10.1055/s-0041-1740080
Abstrakt: Background  With 500 million tweets posted daily, Twitter can provide valuable insights about public discourse surrounding niche topics, such as facial paralysis surgery. This study aims to describe public interest on Twitter relating to facial paralysis and facial reanimation surgery over the last decade. Methods  Tweets containing the keywords "facial paralysis" and "Bell's palsy" posted between January 1, 2009, and January 1, 2019, were collected using Twitter Scraper. Tweets were screened by keywords relating to facial paralysis, and usage of these terms trended over time. Logistic regression was used to identify correlations between the quantity of publications per year and these terms posted on Twitter. Results  32,880 tweets were made during the study period, with no significant difference in the number of tweets per year. A very strong ( r  = 0.8-1.0) positive correlation was found between time and frequency of the term "plastic surgery" and "transfer" ( p  < 0.05). A strong ( r  = 0.60-0.79) correlation was found between time and frequency for the following terms: "facial reanimation," "gracilis," "masseter," "plastics," "transplant" ( p  < 0.05). A total of 619 studies with the keyword "facial reanimation" were published in PubMed within the study period. A very strong, positive correlation between publications per year and frequency was found for the terms "plastic surgery," "function" and "esthetic," and a strong, positive correlation was found for the "plastics," "transplant," "Botox," "surgery," "cosmetic," "aesthetic" and "injection" ( p  < 0.05). Conclusions  An increasing number of discussion about facial paralysis on Twitter correlates with increased publications and likely surgeon discourse on facial reanimation surgery, driving public interest.
Competing Interests: Conflicts of Interest The authors have no conflicts of interest to report.
(Association of Plastic Surgeons of India. This is an open access article published by Thieme under the terms of the Creative Commons Attribution-NonDerivative-NonCommercial License, permitting copying and reproduction so long as the original work is given appropriate credit. Contents may not be used for commercial purposes, or adapted, remixed, transformed or built upon. ( https://creativecommons.org/licenses/by-nc-nd/4.0/ ).)
Databáze: MEDLINE
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