Are some narratives better than others?: The impact of different narrative forms on adolescents' intentions to text and drive.

Autor: Scherr CL; Department of Communication Studies, Northwestern University, Evanston, Illinois, USA., Lillie H; Department of Communication, University of Utah, Salt Lake City, Utah, USA., Ratcliff CL; Department of Communication Studies, University of Georgia, Athens, Georgia, USA., Krakow M; School of Public Health, University of Mississippi Medical Center, Jackson, Mississippi, USA., Liu M; School of Journalism and Communication, Beijing Normal University, Beijing, P. R. China., Jensen JD; Department of Communication, University of Utah, Salt Lake City, Utah, USA.
Jazyk: angličtina
Zdroj: Risk analysis : an official publication of the Society for Risk Analysis [Risk Anal] 2022 Oct; Vol. 42 (10), pp. 2176-2188. Date of Electronic Publication: 2022 Feb 01.
DOI: 10.1111/risa.13878
Abstrakt: Psychological reactance theory posits individuals seek to restore freedom when threatened. Communication scholars have hypothesized persuasive messages can constitute threats to freedom. The current study engages questions about the potential for different forms of narratives in public service announcements (PSAs) to trigger freedom threats by examining responses to a PSA campaign that utilized three forms of narrative (celebrity testimonials, peer testimonials, and accident stories) to decrease adolescent texting and driving intentions. Participants (N = 214) watched anti-texting and driving narratives, and completed measures of threat to freedom, anger, negative cognition, and attitudes/intentions toward texting/driving. Compared to celebrity/peer testimonial PSAs, accident stories triggered increased anger and, indirectly, decreased intentions to drive safely. The results also suggest the need for continued examination of the best way to model psychological reactance theory, and the value of further research explicating anger as a mechanism of message effects.
(© 2022 Society for Risk Analysis.)
Databáze: MEDLINE
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