Social media impact on qualitative performance metrics: Analysis and trends of top revenue grossing U.S. Hospitals.

Autor: Sakulsaengprapha V; Johns Hopkins University School of Medicine, Baltimore, MD, USA., Masterson JP 4th; Stanford Health Care, Menlo Park, CA, USA., He W; Johns Hopkins University School of Medicine, Baltimore, MD, USA., Schilling A; Johns Hopkins University School of Medicine, Baltimore, MD, USA., Shi G; Johns Hopkins University School of Medicine, Baltimore, MD, USA., Mathews SC; Johns Hopkins University School of Medicine, Baltimore, MD, USA.
Jazyk: angličtina
Zdroj: Health marketing quarterly [Health Mark Q] 2022 Jul-Sep; Vol. 39 (3), pp. 249-262. Date of Electronic Publication: 2021 Nov 22.
DOI: 10.1080/07359683.2021.2004340
Abstrakt: Social media is a common, multi-purpose tool used by most hospitals to engage a broad audience. The relationship between hospital social media activity and performance on influential reputation and patient experience ratings is not well described. The aim of this study was to characterize social media activity across the top 100 revenue grossing U.S. hospitals and its impact on key patient experience and hospital rankings. While nearly all top 100 revenue grossing U.S. hospitals have a presence on social media, usage and following significantly varied. Social media activity metrics collected showed some limited association with reputation and patient experience-influenced rankings.
Databáze: MEDLINE
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