| Autor: |
Nan X; Department of Communication, University of Maryland-College Park., Iles IA; Cancer Prevention Fellowship Program, Division of Cancer Prevention, National Cancer Institute, National Institutes of Health., Yang B; Department of Communication, University of Arizona., Ma Z; Department of Communication, Journalism, and Public Relations, Oakland University. |
| Jazyk: |
angličtina |
| Zdroj: |
Health communication [Health Commun] 2022 Jan; Vol. 37 (1), pp. 1-19. Date of Electronic Publication: 2021 Nov 01. |
| DOI: |
10.1080/10410236.2021.1994910 |
| Abstrakt: |
The COVID-19 pandemic has made it clear that effective public health messaging is an indispensable component of a robust pandemic response system. In this article, we review decades of research from the interdisciplinary field of communication science and provide evidence-based recommendations for COVID-19 public health messaging. We take a principled approach by systematically examining the communication process, focusing on decisions about what to say in a message (i.e., message content) and how to say it (i.e., message executions), and how these decisions impact message persuasiveness. Following a synthesis of each major line of literature, we discuss how science-based principles of message design can be used in COVID-19 public health messaging. Additionally, we identify emerging challenges for public health messaging during the COVID-19 pandemic and discuss possible remedies. We conclude that communication science offers promising public health messaging strategies for combatting COVID-19 and future pandemics. |
| Databáze: |
MEDLINE |
| Externí odkaz: |
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