'You drink at home so they can go to work safely': A case study exploring alcohol marketing during the COVID-19 pandemic.

Autor: Kennedy LJ; Mental Health and Addictions - Health Promotion, Nova Scotia Health Authority, Halifax, Canada., Cukier S; Clinical Epidemiology Program, Ottawa Hospital Research Institute, Ottawa, Canada., Khoury L; Mental Health and Addictions - Health Promotion, Nova Scotia Health Authority, Halifax, Canada., Steeves D; Mental Health and Addictions - Health Promotion, Nova Scotia Health Authority, Halifax, Canada.
Jazyk: angličtina
Zdroj: Drug and alcohol review [Drug Alcohol Rev] 2022 Jan; Vol. 41 (1), pp. 20-23. Date of Electronic Publication: 2021 Aug 12.
DOI: 10.1111/dar.13374
Abstrakt: Alcohol marketing is linked to heavy consumption. Researchers have begun to examine how the alcohol industry has adapted its marketing practices during the 2020 Global COVID-19 pandemic. In Canada, Nova Scotia's culture of heavy drinking has been identified as a cause for concern by community, health care and government. This case study examines how one alcohol company coopted the facilities, staff, logos and fundraising efforts of a local health charity to market the sale and home delivery of a 6% alcohol by volume product via social media. This case study details the marketing practices of the alcohol brand, suggests why the marketing practices are problematic and concludes with recommendations for health promotion practice as well as suggestions for future research.
(© 2021 Australasian Professional Society on Alcohol and other Drugs.)
Databáze: MEDLINE
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