Vaping on TikTok: a systematic thematic analysis.

Autor:	Sun T; National Centre for Youth Substance Use Research, The University of Queensland, Saint Lucia, Queensland, Australia tianze.sun@uq.edu.au.; School of Psychology, The University of Queensland, Saint Lucia, Queensland, Australia.; NHMRC Centre of Research Excellence on Achieving the Tobacco Endgame, School of Public Health, Faculty of Medicine, The University of Queensland, Brisbane, Queensland, Australia., Lim CCW; National Centre for Youth Substance Use Research, The University of Queensland, Saint Lucia, Queensland, Australia.; School of Psychology, The University of Queensland, Saint Lucia, Queensland, Australia.; NHMRC Centre of Research Excellence on Achieving the Tobacco Endgame, School of Public Health, Faculty of Medicine, The University of Queensland, Brisbane, Queensland, Australia., Chung J; National Centre for Youth Substance Use Research, The University of Queensland, Saint Lucia, Queensland, Australia.; School of Psychology, The University of Queensland, Saint Lucia, Queensland, Australia., Cheng B; National Centre for Youth Substance Use Research, The University of Queensland, Saint Lucia, Queensland, Australia.; School of Psychology, The University of Queensland, Saint Lucia, Queensland, Australia., Davidson L; School of Psychology, The University of Queensland, Saint Lucia, Queensland, Australia., Tisdale C; School of Psychology, The University of Queensland, Saint Lucia, Queensland, Australia., Leung J; National Centre for Youth Substance Use Research, The University of Queensland, Saint Lucia, Queensland, Australia.; School of Psychology, The University of Queensland, Saint Lucia, Queensland, Australia.; National Drug and Alcohol Research Centre, The University of New South Wales, Sydney, NSW, Australia., Gartner CE; NHMRC Centre of Research Excellence on Achieving the Tobacco Endgame, School of Public Health, Faculty of Medicine, The University of Queensland, Brisbane, Queensland, Australia., Connor J; National Centre for Youth Substance Use Research, The University of Queensland, Saint Lucia, Queensland, Australia.; Discipline of Psychiartry, The University of Queensland, Brisbane, Queensland, Australia., Hall WD; National Centre for Youth Substance Use Research, The University of Queensland, Saint Lucia, Queensland, Australia., Chan GCK; National Centre for Youth Substance Use Research, The University of Queensland, Saint Lucia, Queensland, Australia.; NHMRC Centre of Research Excellence on Achieving the Tobacco Endgame, School of Public Health, Faculty of Medicine, The University of Queensland, Brisbane, Queensland, Australia.
Jazyk:	angličtina
Zdroj:	Tobacco control [Tob Control] 2023 Mar; Vol. 32 (2), pp. 251-254. Date of Electronic Publication: 2021 Jul 26.
DOI:	10.1136/tobaccocontrol-2021-056619
Abstrakt:	Introduction: The rising popularity of TikTok among adolescents may influence their awareness and perceptions of e-cigarette use via user-generated content. This study aimed to examine how e-cigarette/vaping-related videos are portrayed on TikTok. Methods: The nine most viewed hashtag based keywords were used to identify popular e-cigarette/vaping-related videos on TikTok (n=1000) from its inception (earliest upload date: January 2019) to November 2020. Five researchers independently coded the number of views, likes, user category and theme. Results: A final sample of 808 e-cigarette/vaping-related videos that met study criteria were included. Collectively, these videos were viewed over 1.5 billion times, with a median view count of 1 000 000 (range 112 900-78 600 000) and a median 'likes' count of 143 000 (range 10 000-1 000 000). A majority of the videos portrayed e-cigarette use positively (63%; collectively viewed over 1.1 billion times). Neutral depictions of e-cigarette use were viewed a total of 290 million times (24%) and negative depictions of e-cigarettes were viewed a total of 193 million times (13%). The video themes included (not mutually exclusively): 'comedy and joke' (52%; total of 618 million views), 'lifestyle and acceptability' (35%; 459 million), 'marketing' (29%; 392 million), 'vaping tricks' (20%; 487 million), 'nicotine and addiction' (20%; 194 million), 'creativity' (16%; 322 million) and 'warning' (11%; 131 million). Conclusion: Our findings illustrated that positively framed e-cigarette and vaping-related postings available without age restrictions on TikTok-a rising video-sharing platform that is popular among adolescents-have been viewed many times. Effective age restrictions are needed to reduce adolescents' potential exposure to videos that portray vaping positively. Competing Interests: Competing interests: None declared. (© Author(s) (or their employer(s)) 2023. No commercial re-use. See rights and permissions. Published by BMJ.)
Databáze:	MEDLINE
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