Smoke signals: A study of the neurophysiological reaction of smokers and non-smokers to smoking cues inserted into antismoking public service announcements.

Autor: Inguscio BMS; Department of Sense Organs, Sapienza University of Rome, Viale dell'Università, 31, 00161 Rome, Italy; BrainSigns Srl, Lungotevere Michelangelo, 9, 00192 Rome, Italy. Electronic address: biancams.inguscio@uniroma1.it., Cartocci G; BrainSigns Srl, Lungotevere Michelangelo, 9, 00192 Rome, Italy; Department of Molecular Medicine, Sapienza University of Rome, Viale Regina Elena, 291, 00161 Rome, Italy., Modica E; Department of Molecular Medicine, Sapienza University of Rome, Viale Regina Elena, 291, 00161 Rome, Italy., Rossi D; BrainSigns Srl, Lungotevere Michelangelo, 9, 00192 Rome, Italy; Department of Anatomical, Histological, Forensic & Orthopedic Sciences, Sapienza University of Rome, Via A. Scarpa, 16, 00161 Rome, Italy; Department of Business and Management, LUISS Guido Carli, Viale Romania, 32, 00197 Rome, Italy., Martinez-Levy AC; BrainSigns Srl, Lungotevere Michelangelo, 9, 00192 Rome, Italy; Department of Communication and Social Research, Sapienza University of Rome, Via Salaria, 113, 00198 Rome, Italy., Cherubino P; BrainSigns Srl, Lungotevere Michelangelo, 9, 00192 Rome, Italy; Department of Molecular Medicine, Sapienza University of Rome, Viale Regina Elena, 291, 00161 Rome, Italy., Tamborra L; Department of Molecular Medicine, Sapienza University of Rome, Viale Regina Elena, 291, 00161 Rome, Italy., Babiloni F; BrainSigns Srl, Lungotevere Michelangelo, 9, 00192 Rome, Italy; Department of Molecular Medicine, Sapienza University of Rome, Viale Regina Elena, 291, 00161 Rome, Italy; Department of Computer Science, Hangzhou Dianzi University, Xiasha Higher Education Zone, 310018 Hangzhou, China.
Jazyk: angličtina
Zdroj: International journal of psychophysiology : official journal of the International Organization of Psychophysiology [Int J Psychophysiol] 2021 Sep; Vol. 167, pp. 22-29. Date of Electronic Publication: 2021 Jun 24.
DOI: 10.1016/j.ijpsycho.2021.06.010
Abstrakt: Tobacco addiction is one of the biggest health emergencies in the world, Antismoking Public Service Announcements (PSAs) represent the main public tool against smoking; however, smoking-related cues (SCs) often included in PSAs can trigger ambiguous cerebral reactions that could impact the persuasiveness and efficacy of the antismoking message. This study aimed to investigate the electroencephalographic (EEG) response in adult smokers and non-smokers during the exposure to SCs presented in antismoking PSAs video, in order to identify eventual neurophysiological features of SCs' 'boomerang effect' elicited in smokers. EEG frontal Alpha asymmetry and frontal Theta were analyzed in 92 adults (30 no smokers, 31 low smokers, 31 high smokers) from EEG recorded during the vision of 3 antismoking PSAs, statistical analysis was conducted using ANOVA. Main results showed a significant interaction between smoking cue condition (Pre and Post) and smoking habit (in particular for female heavy smokers) for the frontal Alpha asymmetry. Since the relative higher right frontal Alpha activity is associated with approach towards a stimulus, it is suggested that the relative left frontal Alpha increase in response to SCs might reflect an appetitive approach in response to it. In the light of the Incentive Sensitization Theory, this pattern can be interpreted as a neurophysiological signal in response to SCs that could undermine the message's effectiveness contributing to the maintenance of the addiction.
(Copyright © 2021 Elsevier B.V. All rights reserved.)
Databáze: MEDLINE
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