Fitnesser's Intrinsic Motivations of Green Eating: An Integration of Theory of Planned Behavior and Hedonic-Motivation System Adoption Model.
| Autor: | Chen Y; Hubei University of Technology Engineering and Technology College, Wuhan, China.; School of Management, Wuhan University of Technology, Wuhan, China., Lee BF; Department of Hospitality Management, Chung Hwa University of Medical Technology, Tainan, Taiwan., Lu YC; Department of Sport, Health, and Leisure, Chung Hwa University of Medical Technology, Tainan, Taiwan. |
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| Jazyk: | angličtina |
| Zdroj: | Frontiers in psychology [Front Psychol] 2021 May 21; Vol. 12, pp. 670243. Date of Electronic Publication: 2021 May 21 (Print Publication: 2021). |
| DOI: | 10.3389/fpsyg.2021.670243 |
| Abstrakt: | Global climate change arouses people's attention to environmental protection and, therefore, changes consumption habits. Food overconsumption not only produces extra waste but also pollutes the environment. Therefore, it is important to understand the factors that motivate people to eat green, an eco-friendly way to consume food. To keep the body in good shape, the fitnessers concern more about diet than the general people. This study explored intrinsic motivations, such as social recognition, environmental ethics, curiosity, joy of purchase, perceived usefulness, subjective norm, and perceived behavior control as constructs that affect fitnesser's green eating intention. All constructs except curiosity have significant impacts on behavior intention. The results demonstrate that social recognition and environmental ethics have significant effects on curiosity, joy of purchase, perceived usefulness, subjective norm, and perceived behavior control. The mediation effects between social recognition and behavior intention are not supported. The mediators between environmental ethics and behavior intention are joy of purchase, perceived usefulness, subjective norm, and perceived behavior control. Competing Interests: The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest. (Copyright © 2021 Chen, Lee and Lu.) |
| Databáze: | MEDLINE |
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