Social media and vision therapy: Perspectives of providers and patients on Instagram.

Autor: Johnson A; Stanford School of Medicine, Palo Alto, California., Khan S; Stanford School of Medicine, Palo Alto, California., Koo EB; Department of Ophthalmology, Byers Eye Institute, Stanford University, Palo Alto, California. Electronic address: eunakoo@stanford.edu.
Jazyk: angličtina
Zdroj: Journal of AAPOS : the official publication of the American Association for Pediatric Ophthalmology and Strabismus [J AAPOS] 2021 Jun; Vol. 25 (3), pp. 166.e1-166.e5. Date of Electronic Publication: 2021 Jun 24.
DOI: 10.1016/j.jaapos.2020.11.023
Abstrakt: Purpose: To formally assess the content, intent, and authorship of the most popular Instagram hashtags related to pediatric ophthalmology.
Methods: Public Instagram posts with over 20 likes, using one or more of 6 vision therapy (VT) hashtags and containing English content were identified. A categorical classification system was used to analyze each post for the target audience: post owner, primary intent of post, diagnosis addressed, whether advice was provided, and whether references to studies were provided.
Results: A total of 1,766 Instagram posts were analyzed. Half were made by VT clinics or therapists (50%), and only 14 posts were made by physicians (0.8%). The majority were self-promotional. Statistically significant relationships between post owner and intent, post owner and diagnosis, and the provision of advice and diagnosis were found.
Conclusions: Although VT Instagram posts are dominated by self-promotion and advertisements, social media provides an outlet for patients and parents to seek support and information. Ophthalmologists have yet to discuss VT on Instagram.
(Copyright © 2021 American Association for Pediatric Ophthalmology and Strabismus. Published by Elsevier Inc. All rights reserved.)
Databáze: MEDLINE
Externí odkaz: