Social media conversations about community water fluoridation: formative research to guide health communication.

Autor: Mackert M; Stan Richards School of Advertising & Public Relations, The University of Texas at Austin, Austin, TX, USA.; Center for Health Communication, The University of Texas at Austin, Austin, TX, USA., Bouchacourt L; Stan Richards School of Advertising & Public Relations, The University of Texas at Austin, Austin, TX, USA., Lazard A; School of Media and Journalism, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA., Wilcox GB; Stan Richards School of Advertising & Public Relations, The University of Texas at Austin, Austin, TX, USA., Kemp D; Stan Richards School of Advertising & Public Relations, The University of Texas at Austin, Austin, TX, USA., Kahlor LA; Stan Richards School of Advertising & Public Relations, The University of Texas at Austin, Austin, TX, USA., George C; Center for Health Communication, The University of Texas at Austin, Austin, TX, USA., Stewart B; Texas Oral Health Coalition, Midland, TX, USA., Wolfe J; College of Graduate Health Studies, A.T. Still University, USA.
Jazyk: angličtina
Zdroj: Journal of public health dentistry [J Public Health Dent] 2021 Jun; Vol. 81 (2), pp. 162-166. Date of Electronic Publication: 2020 Oct 15.
DOI: 10.1111/jphd.12404
Abstrakt: Objectives: Community water fluoridation (CWF) is one of the greatest public health achievements of the 20th century. Despite this achievement, there are still misunderstandings about the safety of water fluoridation. Previous communication campaigns advocating CWF have been unsuccessful in combating these misunderstandings, suggesting a need for a new way to promote CWF. The goal of this article is to guide research for future campaigns by analyzing the digital conversation regarding community water fluoridation and other forms of fluoride in the state of Texas.
Methods: NUVI software extracted tweets from Twitter, and SAS Text Miner 12.1 software revealed topics related to water fluoridation.
Results: The results uncovered eight topics related to water fluoridation. Overall, the analysis showed mixed reactions toward water fluoridation, fluoride toothpaste, and children's dental health.
Conclusions: The findings of the text analysis will guide future research, with the goal of building a pro-CWF effort in Texas.
(© 2020 American Association of Public Health Dentistry.)
Databáze: MEDLINE
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