Universal Patterns in Color-Emotion Associations Are Further Shaped by Linguistic and Geographic Proximity.

Autor: Jonauskaite D; Institute of Psychology, University of Lausanne., Abu-Akel A; Institute of Psychology, University of Lausanne., Dael N; Institute of Psychology, University of Lausanne.; Department of Organizational Behavior, University of Lausanne., Oberfeld D; Institute of Psychology, Johannes Gutenberg-Universität Mainz., Abdel-Khalek AM; Department of Psychology, Faculty of Arts, Alexandria University., Al-Rasheed AS; Department of Psychology, King Saud University., Antonietti JP; Institute of Psychology, University of Lausanne., Bogushevskaya V; Department of Linguistic Sciences and Foreign Literatures, Catholic University of the Sacred Heart., Chamseddine A; School of Computer and Communication Sciences, Swiss Federal Institute of Technology Lausanne., Chkonia E; Department of Psychiatry, Tbilisi State Medical University., Corona V; Escuela de Ciencias Económicas y Empresariales, Universidad Panamericana.; Business Management Department, Universitat Politècnica de València., Fonseca-Pedrero E; Department of Educational Sciences, University of La Rioja., Griber YA; Department of Sociology and Philosophy, Smolensk State University., Grimshaw G; School of Psychology, Victoria University of Wellington., Hasan AA; Department of Psychology, Faculty of Arts, Alexandria University., Havelka J; School of Psychology, University of Leeds., Hirnstein M; Department of Biological and Medical Psychology, University of Bergen., Karlsson BSA; Division of Built Environment, Research Institutes of Sweden AB, Gothenburg, Sweden., Laurent E; Laboratory of Psychology, University Bourgogne Franche-Comté.; Maison des Sciences de l'Homme et de l'Environnement, Centre National de la Recherche Scientifique (CNRS) and University of Franche-Comté., Lindeman M; Department of Psychology and Logopedics, University of Helsinki., Marquardt L; Department of Biological and Medical Psychology, University of Bergen., Mefoh P; Department of Psychology, University of Nigeria., Papadatou-Pastou M; School of Education, National and Kapodistrian University of Athens.; Biomedical Research Foundation (BRFaa), Academy of Athens, Athens, Greece., Pérez-Albéniz A; Department of Educational Sciences, University of La Rioja., Pouyan N; Institute of Psychology, University of Lausanne., Roinishvili M; Laboratory of Vision Physiology, I. Beritashvili Center of Experimental Biomedicine, T'bilisi, Georgia., Romanyuk L; Faculty of Psychology, Taras Shevchenko National University of Kyiv.; Department of Psychology, V. I. Vernadsky Taurida National University.; Department of Psychology, Kyiv National University of Culture and Arts., Salgado Montejo A; Escuela Internacional de Ciencias Económicas y Administrativas, Universidad de La Sabana.; Center for Multisensory Marketing, BI Norwegian Business School.; Neurosketch, Bogotá, Colombia., Schrag Y; Institute of Psychology, University of Lausanne., Sultanova A; National Mental Health Centre, Ministry of Health, Baku, Azerbaijan., Uusküla M; School of Humanities, Tallinn University., Vainio S; Faculty of Social Sciences, University of Helsinki., Wąsowicz G; Department of Economic Psychology, Kozminski University., Zdravković S; Department of Psychology, University of Novi Sad.; Laboratory for Experimental Psychology, University of Belgrade., Zhang M; Department of Psychology and Behavioral Sciences, Zhejiang University., Mohr C; Institute of Psychology, University of Lausanne.
Jazyk: angličtina
Zdroj: Psychological science [Psychol Sci] 2020 Oct; Vol. 31 (10), pp. 1245-1260. Date of Electronic Publication: 2020 Sep 08.
DOI: 10.1177/0956797620948810
Abstrakt: Many of us "see red," "feel blue," or "turn green with envy." Are such color-emotion associations fundamental to our shared cognitive architecture, or are they cultural creations learned through our languages and traditions? To answer these questions, we tested emotional associations of colors in 4,598 participants from 30 nations speaking 22 native languages. Participants associated 20 emotion concepts with 12 color terms. Pattern-similarity analyses revealed universal color-emotion associations (average similarity coefficient r = .88). However, local differences were also apparent. A machine-learning algorithm revealed that nation predicted color-emotion associations above and beyond those observed universally. Similarity was greater when nations were linguistically or geographically close. This study highlights robust universal color-emotion associations, further modulated by linguistic and geographic factors. These results pose further theoretical and empirical questions about the affective properties of color and may inform practice in applied domains, such as well-being and design.
Databáze: MEDLINE