I'll trade you diamonds for toilet paper: Consumer reacting, coping and adapting behaviors in the COVID-19 pandemic.

Autor: Kirk CP; Manhattan College, 4513 Manhattan College Pkwy, The Bronx, NY 10471, United States.; New York Institute of Technology, 1855 Broadway, New York, NY 10023, United States., Rifkin LS; Brooklyn College, 2900 Bedford Avenue, Brooklyn, NY 11210, United States.
Jazyk: angličtina
Zdroj: Journal of business research [J Bus Res] 2020 Sep; Vol. 117, pp. 124-131. Date of Electronic Publication: 2020 May 21.
DOI: 10.1016/j.jbusres.2020.05.028
Abstrakt: In this research, we document some of the many unusual consumer behavior patterns that came to dominate the early days of the COVID-19 pandemic. We offer insights based on theory to help explain and predict these behaviors and associated outcomes in order to inform future research and marketing practice. Taking an environmentally-imposed constraints point of view, we examine behaviors during each of three phases: reacting (e.g., hoarding and rejecting), coping (e.g. maintaining social connectedness, do-it-yourself behaviors, changing views of brands) and longer-term adapting (e.g. potentially transformative changes in consumption and individual and social identity). We discuss implications for marketing researchers and practice.
(© 2020 Elsevier Inc. All rights reserved.)
Databáze: MEDLINE
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