| Autor: |
Shah HS; Johns Hopkins University School of Medicine, Baltimore, Maryland., Dolwick Grieb SM; Johns Hopkins University School of Medicine, Baltimore, Maryland., Flores-Miller A; Johns Hopkins University School of Medicine, Baltimore, Maryland.; Baltimore City Health Department, Baltimore, Maryland., Greenbaum A; Baltimore City Health Department, Baltimore, Maryland., Castellanos-Aguirre J; Johns Hopkins University School of Medicine, Baltimore, Maryland., Page KR; Johns Hopkins University School of Medicine, Baltimore, Maryland.; Baltimore City Health Department, Baltimore, Maryland. |
| Jazyk: |
angličtina |
| Zdroj: |
AIDS education and prevention : official publication of the International Society for AIDS Education [AIDS Educ Prev] 2020 Jun; Vol. 32 (3), pp. 229-242. |
| DOI: |
10.1521/aeap.2020.32.3.229 |
| Abstrakt: |
Latinxs in the United States are disproportionately affected by HIV and present with more advanced disease than their non-Latinx peers, due to numerous barriers to care including HIV stigma. We describe the adaptation, implementation, and reach of Sólo Se Vive Una Vez (You Only Live Once), Baltimore's first social marketing campaign promoting HIV screening among Spanish-speaking Latinxs. The 6-month campaign promoted free HIV testing by addressing HIV stigma. The campaign included a website, a social marketing campaign, community outreach events, and advertisements via radio, billboards, local partners, and buses. During the campaign, there were 9,784 unique website users, and ads were served to over 84,592 people on social media platforms. Among Latinx HIV testers at the Baltimore City Health Department, 31.6% reported having seen or heard of Sólo Se Vive Una Vez and 25.3% of Latinx HIV testers reported that the campaign influenced them to get tested. |
| Databáze: |
MEDLINE |
| Externí odkaz: |
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