Social Media Engagement at Academic Conferences: Report of the Association of Pathology Chairs 2018 and 2019 Annual Meeting Social Media Committee.

Autor:	Ziemba YC; Zucker School of Medicine at Hofstra/Northwell, Hempstead, NY, USA., Razzano D; Westchester Medical Center, New York Medical College, Valhalla, NY, USA., Allen TC; University of Mississippi Medical Center, Jackson, MS, USA., Booth AL; University of Texas Medical Branch, Galveston, TX, USA., Anderson SR; University of Vermont Medical Center, Burlington, VT, USA., Champeaux A; Ruffolo, Hooper, and Associates; University of South Florida Morsani College of Medicine, Tampa, FL, USA., Feldman MD; University of Pennsylvania, Philadelphia, PA, USA., Fitzhugh V; Rutgers New Jersey Medical School, Newark, NJ, USA., Gittens S; Westchester Medical Center, New York Medical College, Valhalla, NY, USA., Grider M; Emory University, Atlanta, GA, USA., Gupta M; University of Tennessee Health Science Center, Memphis, TN, USA., Hanos C; University of Mississippi Medical Center, Jackson, MS, USA., Kelly K; SUNY Upstate Medical University, Syracuse, NY, USA., Kothari T; Westchester Medical Center, New York Medical College, Valhalla, NY, USA., Laudadio J; University of Arkansas Medical Sciences, Little Rock, AR, USA., Lin AY; University of Illinois at Chicago, IL, USA., Mirza KM; Loyola University Medical Center, Chicago, IL, USA., Montone KT; University of Pennsylvania, Philadelphia, PA, USA., Prieto VG; University of Texas MD Anderson Cancer Center, Houston, TX, USA., Remick DG; Boston University School of Medicine, MA, USA., Riddle ND; Ruffolo, Hooper, and Associates; University of South Florida Morsani College of Medicine, Tampa, FL, USA., Schubert M; Texere Publishing, New York, NY, USA., Suskie K; University of Rochester Medical Center, NY, USA., Zafar N; University of Washington, Seattle, WA, USA., Robboy SJ; Duke University School of Medicine, Durham, NC, USA., Markwood PS; Association of Pathology Chairs, Wilmington, DE, USA.
Jazyk:	angličtina
Zdroj:	Academic pathology [Acad Pathol] 2020 Jul 17; Vol. 7, pp. 2374289520934019. Date of Electronic Publication: 2020 Jul 17 (Print Publication: 2020).
DOI:	10.1177/2374289520934019
Abstrakt:	The use of social media at academic conferences is expanding, and platforms such as Twitter are used to share meeting content with the world. Pathology conferences are no exception, and recently, pathology organizations have promoted social media as a way to enhance meeting exposure. A social media committee was formed ad hoc to implement strategies to enhance social media involvement and coverage at the 2018 and 2019 annual meetings of the Association of Pathology Chairs. This organized approach resulted in an 11-fold increase in social media engagement compared to the year prior to committee formation (2017). In this article, the social media committee reviews the strategies that were employed and the resultant outcome data. In addition, we categorize tweets by topic to identify the topics of greatest interest to meeting participants, and we discuss the differences between Twitter and other social media platforms. Lastly, we review the existing literature on this topic from 23 medical specialties and health care fields. Competing Interests: Declaration of Conflicting Interests: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article. (© The Author(s) 2020.)
Databáze:	MEDLINE
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